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- Tasks: Lead a team to develop cross-media measurement strategies and insights for clients.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and generous paid time off.
- Why this job: Make an impact in the dynamic world of media analytics and client engagement.
- Qualifications: Experience in media analytics, strong leadership skills, and a passion for mentoring.
- Other info: Be part of a diverse team with excellent growth opportunities and a vibrant workplace culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About Choreograph: A Leading WPP Media Brand
Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI‑enabled media and data platform for the next era of advertising. We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.
Role Summary And Impact
The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross‑media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results. The Associate Director leads a mid‑size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis, data governance management with team, measurement framework build/test design, etc. Being able to manage workload of the team across multiple brands and deliverables.
Core Values
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Responsibilities
- Build and mentor a team of analysts (2-3 direct reports).
- Proficient knowledge of primary buying and ad‑serving tools (Prisma, Flashtalking, GCM etc) to ensure proper data quality, piping, and reporting on front end.
- Manage internal and external client relationships to guide the Analytics engagements.
- Lead performance measurement workstreams and insights/actions (e.g. Monthly reporting pulses, QBRs, Wrap Ups etc.); should be proficient in OIA (observation, insight, action) build and drive value in storytelling with client.
- Manage team and be expert in data governance, data quality, QA practices etc.
- Design and manage research projects where applicable (Kantar, Upwave, CINT, DISQO, Dynata etc).
- Evaluate vendors, technologies and new advertising opportunities across 3p Measurement landscape (cross‑media measurement, attribution, match market testing, etc).
- Mastery of proprietary Choreograph tools and systems (primarily econometric focused, data visualization, data quality etc) along the DPAM process (Specifically “Measure”).
- Lead advanced analytic requests alongside modeling team, support strategic vision of client (not doing hands on keyboard work for AA, but should be overseeing and ensuring it’s tying in to core measurement and reporting offerings).
- Manage relationships with clients / be very client facing in approach.
- Creation and execution of measurement and outcomes frameworks (total portfolio, campaign, tentpole, test & learn etc) along with Director/GDs and core direct reports.
- Experience managing a team; experience in the Health/Pharma, CPG space.
- Strong analytic and problem‑solving skills.
- Excellent written, oral, and presentation communication abilities.
- Ability to foster collaborative relationships with other cross‑functional teams.
- Ability to manage and prioritize competing projects and deliverables.
- Experience with a variety of the following tools and platforms preferred: Data Visualization – DOMO, Tableau, PowerBI Web Analytics - Google Analytics, Adobe Analytics AdServers – Flashtalking, GCM Advanced Analytics solutioning (MMM, MTA, Agent‑based modeling, Spot Lift, Performance Modeling etc) Syndicated Measurement: Nielsen, comScore Ad Effectiveness Research: Kantar Millward Brown, Upwave, CINT, Dynata, DISQO Familiarity with SQL, R, Python a PLUS.
Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Associate Director, Client Analytics, EU employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Client Analytics, EU
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your storytelling skills! Be ready to share your experiences and how they relate to the role. Use the STAR method (Situation, Task, Action, Result) to structure your answers and keep them engaging.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in leaving a positive impression. Plus, it shows your enthusiasm for the position and keeps you on their radar.
We think you need these skills to ace Associate Director, Client Analytics, EU
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see how your interests align with our mission at WPP Media and Choreograph. Make it personal and relatable!
Tailor Your Experience: Don’t just send a generic CV! Highlight your relevant experience in media analytics and team management. We’re looking for specific examples that demonstrate your skills and how they relate to the Associate Director role.
Be Clear and Concise: Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate well-structured applications that are easy to read and understand.
Apply Through Our Website: Make sure to submit your application through our official website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at WPP Media
✨Know Your Tools
Familiarise yourself with the primary buying and ad-serving tools mentioned in the job description, like Prisma and Flashtalking. Being able to discuss your experience with these tools will show that you’re ready to hit the ground running.
✨Showcase Your Leadership Skills
Since this role involves mentoring a team, be prepared to share examples of how you've successfully led teams in the past. Highlight your approach to developing talent and managing workloads across multiple projects.
✨Master the Art of Storytelling
The ability to drive value through storytelling is crucial. Prepare to discuss how you've turned data insights into compelling narratives for clients. Use specific examples to illustrate your point.
✨Prepare for Client Engagements
As this role is client-facing, practice articulating your thoughts clearly and confidently. Think about how you would present performance measurement insights and be ready to answer questions on how you manage client relationships effectively.
