At a Glance
- Tasks: Lead analytics for Tesco, transforming data into actionable insights and strategies.
- Company: Join WPP Media, a leader in AI-driven media and analytics.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Other info: Flexible hybrid work environment with opportunities for professional growth.
- Why this job: Make a real impact in retail analytics while mentoring future talent.
- Qualifications: Strong analytical skills and experience with first-party data are essential.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP is the trusted growth partner for the world's leading brands.
With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia. com.
3186 - Associate Director, Applied Analytics - UK
The Analytics Associate Director, Tesco will play a pivotal role in the dedicated analytics team supporting the Tesco account.
Crucially, the Associate Director will champion the use of Tesco's rich first-party transactional and loyalty data to design, implement, and analyse rigorous test-and-learn frameworks (including matched-market testing and randomized control trials) to prove the incremental impact of marketing activity.
This role requires a blend of hands-on analytical expertise, retail commercial acumen, client engagement, and mentorship of junior team members.
- Client Leadership
- Analytical Partnership: Act as the key analytical partner for Tesco, translating commercial and marketing briefs into actionable, data-driven measurement methodologies.
- Strategic
Advisory: Lead dialogues with senior Tesco marketing stakeholders and internal agency planning teams, leveraging expert knowledge of retail trends, consumer behavior, and marketing effectiveness.
- Effectiveness
Integration: Ensure that measurement, incremental testing, and business KPIs are integrated as core considerations at all stages of the media planning cycle, from strategy development through to activation.
- Strategic Measurement & First-Party Data Delivery
- Closed-Loop & Incremental
Testing: Lead the design, implementation, and analysis of marketing tests (e. g., A/B testing, geo-matched market tests, and randomized control trials) leveraging Tesco’s first-party transactional and Clubcard data to isolate the true incremental lift of media channels.
- Measurement
Frameworks: Lead the development of comprehensive campaign measurement and KPI frameworks, defining clear definitions of commercial success (such as ROI, CPA, brand health, and customer lifetime value).
- Methodology
Recommendation: Recommend the most appropriate suite of measurement methodologies, combining predictive modeling (e. g., MMM), digital attribution, and first-party loyalty data matching.
- Measurement Audits: Conduct regular audits of Tesco’s measurement capabilities, prioritising and recommending improvements to data pipelines and test-and-learn setups.
- Insight
Narrative: Take ownership of learning agendas, distilling the complexity of multiple data sources and test results into highly commercial, executive-friendly narratives that identify what drove sales, what built brand equity, and how to optimise future budgets.
- Commercial Growth & Innovation
- First-Party
- Data
Innovation: Proactively identify and explore innovative ways to leverage first-party datasets, retail media clean rooms (e. g., Info Sum, Habu), and retailer-loop feedback to enhance campaign effectiveness.
- Business Case Development: Contribute to building business cases for incremental investment in advanced effectiveness tools and bespoke data science solutions.
- Industry Representation: Stay at the forefront of retail media, privacy-first measurement, and industry best practices.
- Team Leadership & Development
- Mentorship: Manage, mentor, and inspire junior team members on a day-to-day basis, fostering their technical skills and commercial consulting abilities.
- Thought
Leadership: Contribute to thought leadership promoting excellence in retail analytics, first-party data activation, and privacy-safe measurement within WPP Media and the wider industry.
Skills And Experience
- Educational
Background: Strong analytical background, typically with a Bachelor’s degree in a quantitative field (Mathematics, Statistics, Economics, Data Science, or a business/marketing equivalent with strong quantitative modules).
- Proven Experience: Experience in marketing effectiveness, media measurement, and advanced analytics, preferably with exposure to retail, FMCG, or subscription-based businesses.
- Test Design Expertise: Proven experience designing, executing, and evaluating matched-market testing, A/B testing, and regional media test-and-learn frameworks.
- First-Party
- Data
Literacy: Experience working with large-scale first-party datasets, CRM/loyalty data (such as Clubcard/Dunnhumby), or Retail Media Networks is highly advantageous.
- Measurement Toolkit: Deep knowledge of marketing mix modelling (MMM), digital attribution, brand lift studies, and data clean room technologies.
• Technical & Tool Proficiency
- Advanced Excel skills for data manipulation and analysis are required.
- Familiarity with data visualization tools (e. g., Tableau, Power BI) is highly desirable.
- Experience with industry planning and tracking tools (e. g., You Gov, TGI, IPA Touchpoints) is preferred but secondary to data/analytics capabilities.
- Retail & Commercial Acumen: Strong understanding of retail economics, online-to-offline customer journeys, and commercial drivers.
- Communication: Exceptional communication and presentation skills, with a proven ability to translate complex statistical methodologies and data points into clear, commercial, and compelling narratives for senior retail stakeholders.
- Data Privacy: Strong understanding of UK data governance, GDPR compliance, and privacy-safe data sharing practices (especially concerning first-party customer matching).
- Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity.
We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
That's why we’ve adopted a hybrid approach, with teams in the office around four days a week.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice (https://www. wppmedia. com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
#J-18808-Ljbffr
Associate Director, Applied Analytics employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Director, Applied Analytics
✨Get Involved in Data Science Meetups
Tap into local data science meetups or workshops to connect with fellow enthusiasts and professionals. These events are goldmines for networking, and sometimes even lead directly to job openings at companies like WPP Media!
✨Show Off Your Projects
Start building a public portfolio showcasing your data science projects on platforms like GitHub or personal websites. Highlight unique analyses or models you've developed. This not only demonstrates your skills but also gets your name out there for roles like Associate Director, Applied Analytics at WPP Media.
✨Leverage Professional Networks
Join professional bodies related to data science, like the Data Science Society or similar organisations. Getting involved can lead to mentorship opportunities and insider knowledge about full-time positions at companies like WPP Media.
✨Apply Directly through Our Website
When you find a suitable opening like Associate Director, Applied Analytics at WPP Media, make sure to apply directly through our website. It gives you an edge and shows you're keen to join our team. Plus, who doesn’t love a direct application? It’s easier than navigating through job boards!
We think you need these skills to ace Associate Director, Applied Analytics
Some tips for your application 🫡
Show Off Your Projects:In the world of data science, your projects can speak volumes about your skills. Make sure to showcase a few key projects in your CV or portfolio, especially those that highlight your ability to work with data sets, build models, or use relevant tools like Python, R, or SQL. Don’t forget to include links to any GitHub repositories if applicable!
Quantify Your Achievements:Employers love numbers! When drafting your CV, highlight your achievements with quantifiable results. For instance, mention how your data analysis led to a certain percentage increase in efficiency or revenue at a previous job or project. These details can really make your application pop!
Craft a Tailored Cover Letter:For a full-time role at WPP Media, your cover letter should reflect your passion for data science and your excitement about the specific projects or values of the company. Dive into why you’re a good fit, how your skills align with their needs, and any unique perspectives you can bring to the team.
Stand Out with Relevant Courses and Certifications:Although experience talks, relevant courses or certifications can be your ticket to impressing hiring managers at WPP Media. Mention any standout courses you've completed that equipped you with essential skills, such as machine learning certifications or data visualisation courses. This shows your commitment to continuously developing your skills in the field!
How to prepare for a job interview at WPP Media
✨Brush Up on Your Statistics
For a data science role, we need to seriously sharpen our statistics skills. Get ready to tackle technical questions on probability distributions, hypothesis testing, and regression analysis. These are often the bread and butter of data science interviews, so don't just skim over them!
✨Showcase Your Projects
Prepare a killer portfolio showcasing your data science projects. We should include details about the datasets used, the tools and techniques applied, and the impact of your findings. If we can walk them through a particularly challenging project or a cool visualisation that had real-world implications, it’ll really make us stand out!
✨Get Comfortable with Python and R
Most data science positions require us to be proficient in programming languages like Python and R. We should practice common libraries like pandas, NumPy, and scikit-learn, and be ready for live coding exercises or algorithm questions. Showing off our coding chops can really impress the interviewers at WPP Media!
✨Prepare for Case Studies
Expect to encounter real-world case studies during the interview. We might be asked how we’d approach a data problem or analyse a dataset to extract insights. It's essential to think out loud and demonstrate our problem-solving process so that the interviewer can see our logical thinking in action.
