Associate Director - Analytics

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About OpenMind: A Leading WPP Media Brand. OpenMind is a bespoke team within GroupM, made up of best-in-class digital, offline and integrated media experts who work together for Nestlé. At OPENMIND, we feature our Pervasive Performance model to drive revenue and long-term value for our clients. Pervasive Performance is rooted in the belief that Brand and Performance are inextricably linked.

Role Summary and Impact

• Work with the Analytics Director and cross-functional teams to foster collaboration and champion marketing effectiveness across the cluster.
• Lead end-to-end analytical projects, with strategic recommendations that drive business impact.
• Advise on channel-mix optimisation; and deliver data-driven recommendations to clients, linking business intelligence directly to performance.
• Translate complex analytics into clear, compelling narratives for diverse internal and external audiences.
• Utilise business results and client learning agendas to optimise campaign design.
• Design and advise on comprehensive measurement plans for campaigns of varying complexity, including hypotheses, variables, and success metrics.
• Support measurement setup and proactively identify measurement gaps and lead client communications.
• Extract, organise, and analyse data from diverse sources (e.g. Campaign performance, social listening, competitive analysis) to distil and distribute actionable insights.
• Support the client's learning agenda and align media sufficiency principles with local market guidelines.
• Engage with the broader effectiveness analytics community to share learnings and ensure delivery of agency best practices (e.g., PCAs, experimentation).

Skills and Experience

• Detailed knowledge of media, marketing, and measurement across all channels.
• Excellent proficiency in Excel, PowerPoint, and common econometrics packages.
• Proven ability to convert complex analysis into real-world, actionable solutions.
• A creative problem-solving mentality, focused on providing robust and pragmatic solutions to client challenges.
• Very strong client-facing skills, with the ability to explain complex analysis clearly, simply, and compellingly.
• Ability to independently handle routine client requests and present findings internally.
• Ambitious, determined, and self-motivated, with a high sense of accountability and ownership.
• A strategic thinker and doer, curious with a strong thirst for continuous learning about technology, trends, and the industry.
• Ability to thrive in a fast-paced, deadline-driven environment, with a collaborative and partnership mindset.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.