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- Tasks: Analyse data to enhance media campaigns for top brands like Airbnb.
- Company: Join EssenceMediacom, a leading WPP media agency focused on innovation.
- Benefits: Enjoy competitive pay, health benefits, and generous time off.
- Why this job: Make a real impact in the evolving world of media and analytics.
- Qualifications: Degree in a quantitative field and strong analytical skills required.
- Other info: Collaborative culture with excellent growth opportunities and hybrid work model.
The predicted salary is between 36000 - 60000 £ per year.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award-winning team, with more than 16 tech and media industry awards to our name.
Some of the things we’d like you to do:
- You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing.
- You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness.
- Collaborate proactively with the wider client team and other teams within EssenceMediacom, to implement measurement & analytics.
- Play an important part in collating and reporting incrementality results from Meta, Google and other media channels.
- Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility.
Skills and Experience: At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science. Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies. Experience in analytics, measurement, data science, or a related field. Well-developed problem-solving skills and the ability to think critically and creatively. Strong communication skills, with the ability to engage both technical and non-technical audiences. Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike/Asana. Demonstrable experience at presenting data in a visually engaging and insightful manner. Familiarity with SQL. Proven client-facing experience, with the ability to translate complex analytical insights into clear, actionable recommendations for clients and stakeholders.
Nice to haves:
- Familiarity R & Python, including use of packages such as pandas, numpy, scipy & matplotlib.
- Knowledge of market research methodologies.
- Experience with cloud technologies, such as BigQuery, GCP & AWS.
- Experience working with predictive models and data sources via APIs.
- Speaking any European languages.
Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Analytics Manager employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at EssenceMediacom. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into analytics and media measurement. Brush up on your knowledge of tools like Google Cloud Platform and be ready to discuss how you can apply them to real-world scenarios.
✨Tip Number 3
Showcase your problem-solving skills! Be ready to share examples of how you've tackled complex data challenges in the past. This will demonstrate your critical thinking and creativity.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Analytics Manager
Some tips for your application 🫡
Show Off Your Skills: Make sure to highlight your analytical skills and experience with data in your application. We want to see how you can interpret data and apply it to real-world scenarios, especially in media campaigns.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Analytics Manager role. Mention your familiarity with tools like SQL and any relevant projects you've worked on.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use straightforward language to explain your experiences and how they relate to the job. We appreciate clarity as much as creativity!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at WPP Media
✨Know Your Numbers
As an Analytics Manager, you'll need to be highly numerate. Brush up on your statistical knowledge and be ready to discuss how you've applied data analysis in previous roles. Prepare examples of how you've interpreted data to drive campaign performance.
✨Showcase Your Communication Skills
You'll be engaging with both technical and non-technical audiences, so practice explaining complex analytical insights in simple terms. Think of a few scenarios where you successfully communicated data-driven recommendations to clients or stakeholders.
✨Familiarise Yourself with Tools
Make sure you're comfortable with project management tools like Jira or Trello, as well as SQL for data manipulation. If you have experience with R or Python, be prepared to discuss how you've used these tools in your analytics work.
✨Embrace the Company Culture
EssenceMediacom values collaboration and creativity. Research their core values and think about how you can demonstrate these in your interview. Be ready to share examples of how you've worked in teams to inspire growth and innovation.
