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- Tasks: Lead multi-market analytics projects and translate client briefs into actionable strategies.
- Company: WPP Media is a creative transformation company focused on building better futures through creativity.
- Benefits: Enjoy competitive medical plans, significant paid time off, and a hybrid work environment.
- Why this job: Join a culture of innovation and collaboration, driving impactful insights for top brands.
- Qualifications: Experience in analytics with strong skills in SQL, R, Python, and data visualisation.
- Other info: This is a UK-based role; applicants must have the right to work in the UK.
The predicted salary is between 43200 - 72000 ÂŁ per year.
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About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
- Lead the design and execution of multi-market analytics projects, ensuring consistent methodologies and knowledge sharing.
- Translate client briefs into actionable measurement strategies, including MMM, geo tests, lift studies, and attribution.
- Develop comprehensive KPI frameworks and measurement plans that support client objectives and drive business growth.
- Oversee the creation of insightful post-campaign analyses, delivering clear recommendations that inform future planning and strategy.
- Guide the adoption of innovative analytics techniques, tools, and automation, ensuring best-in-class capabilities across the agency.
- Build and maintain strong client relationships, acting as a trusted advisor and day-to-day point of contact.
- Present complex data and insights in a compelling, audience-tailored manner, encouraging constructive dialogue and strategic thinking.
- Collaborate with cross-functional teams and third-party vendors to deliver bespoke measurement solutions.
- Lead analytics workstreams for cross-capability initiatives, ensuring analytics are embedded in client offerings.
- Promote a culture of knowledge sharing, intellectual curiosity, and continuous improvement within the team.
- Take responsibility for team performance, resource planning, and morale, modeling mature leadership and empathy.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Experience in analytics, data science, or a related discipline, with proven team management skills.
- Advanced expertise in experimentation and measurement (e.g., lift studies, geo tests, A/B testing, MMM, attribution).
- Strong statistical knowledge, including hypothesis testing, predictive modelling and causal analysis.
- Proficient in SQL, R and/or Python; strong Excel skills; experience with cloud platforms (BigQuery, GCP, AWS).
- Excellent communication skills, able to translate complex concepts for both technical and non-technical audiences.
- Demonstrated ability to develop and present data-driven insights that inform strategy and drive client business forward.
- Commercial acumen with a focus on driving efficiency, innovation, and revenue growth.
- Experience with project management tools (e.g., Wrike, Jira, Trello) and leading cross-functional teams.
- Skilled at visualizing data and storytelling with insights.
BONUS POINTS
- Experience working with APIs.
- Speaking any European language.
- Experience with digital ad technologies (SA360, GA, Campaign Manager, DV360, Meta Business Manager), site analytics and tools
- Be an active member of relevant industry bodies (e.g. IPA Effectiveness, MRS, Media Research Group) and attend training and events.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we\’re together, fostering creativity, collaboration, and connection. That\’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
Please read our Privacy Notice ( for more information on how we process the information you provide.
requisitionid:20582
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
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Job function
Research, Analyst, and Information Technology
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Industries
Advertising Services, Marketing Services, and Technology, Information and Internet
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Analytics Director employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Director
✨Tip Number 1
Familiarise yourself with WPP Media's core values and culture. Understanding their emphasis on creativity, collaboration, and trust will help you align your approach during interviews and discussions.
✨Tip Number 2
Showcase your experience with advanced analytics techniques relevant to the role, such as MMM and A/B testing. Be prepared to discuss specific projects where you've successfully implemented these methods.
✨Tip Number 3
Network with current or former employees of WPP Media. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
✨Tip Number 4
Prepare to demonstrate your leadership skills and team management experience. Think of examples where you've led analytics projects or teams, as this is a key aspect of the Analytics Director role.
We think you need these skills to ace Analytics Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in analytics, data science, and team management. Use keywords from the job description to demonstrate that you meet the specific requirements for the Analytics Director role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for analytics and how your skills align with WPP Media's mission. Mention specific projects or achievements that showcase your ability to lead multi-market analytics projects and develop KPI frameworks.
Showcase Your Technical Skills: Clearly outline your proficiency in SQL, R, Python, and any other relevant tools. Provide examples of how you've used these skills in past roles to drive business growth and inform strategy.
Prepare for Potential Questions: Anticipate questions related to your experience with measurement techniques and project management. Be ready to discuss how you've successfully led teams and collaborated with cross-functional groups to deliver analytics solutions.
How to prepare for a job interview at WPP Media
✨Showcase Your Analytical Skills
As an Analytics Director, it's crucial to demonstrate your expertise in data analysis and measurement techniques. Be prepared to discuss specific projects where you've successfully implemented methodologies like MMM or A/B testing, and how these contributed to business growth.
✨Communicate Complex Ideas Simply
You'll need to present complex data insights to both technical and non-technical audiences. Practice explaining your past work in a clear and engaging manner, focusing on the impact of your findings on client strategies.
✨Emphasise Team Leadership Experience
WPP Media values strong leadership. Share examples of how you've managed teams, fostered collaboration, and promoted a culture of knowledge sharing. Highlight any initiatives you've led that improved team performance or morale.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills and ability to adapt. Think about challenges you've faced in previous roles and how you overcame them, particularly in analytics projects or client interactions.
