At a Glance
- Tasks: Lead programmatic DOOH planning and support data-heavy briefs for top brands.
- Company: Join WPP Media, the UK's #1 out-of-home agency driving innovation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Inclusive culture with growth opportunities and a commitment to employee well-being.
- Why this job: Be part of a passionate team shaping the future of media and advertising.
- Qualifications: Strong media understanding and organisational skills; programmatic experience is a plus.
The predicted salary is between 63000 - 77000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media OOH are the UK’s #1 specialist out of home (OOH) agency, part of WPP Media. We work with more of the UK’s leading brands & agencies than anyone else to influence valuable audiences on the move. We are a diverse group of passionate experts, united in our devotion to one medium. We are entering a new era for OOH, one defined by significant growth, disruption and tech innovation. We want to be the agency that is leading the industry through this change. To deliver outcomes that are human, inspiring and effective. Our company values demonstrate how we build relationships and conduct business. They are agility, integrity, innovation, passion & focus. Our world is changing and we are looking for new talent to join us. People who are excited by the possibilities ahead for OOH, that share our appetite for change, that can live our values and will help us to transform our business and the wider industry.
Planning
- Lead and support on programmatic DOOH planning best practices and documentation, supporting planning OOH and digital teams where needed.
- Lead and support on complex and data-heavy briefs – 3PD and 1PD planning, custom API triggers, measurement solutions and multichannel activations.
- Support with how WPP Media’s programmatic DOOH offer is positioned to clients and within the market.
- Proactively educate internal stakeholders on the advantages of programmatic DOOH.
- Craft narratives and storytelling frameworks for the use of ADOOH, tailored to client sector and objective.
Commercial
- Support with tracking commercial agreements, forecasts and pipeline.
- Support with Salesforce admin.
Skills and Experience
- Someone who has a good understanding of media (essential), programmatic planning and activation (ideal) and OOH (ideal but not necessary).
- Someone who enjoys being the go‑to expert — confident explaining concepts and how we use data to inform planning.
- Someone with strong organisational skills and attention to detail, who can manage multiple complex briefs at once.
- Someone comfortable working across DSPs and data platforms, and confident picking up new technology and systems.
- Someone with good numeracy, able to interpret pacing, delivery and measurement data, and sensitive to the commercial implications of campaign decisions.
- Someone who is a confident, articulate communicator, comfortable presenting in client meetings.
- Someone keen to keep growing technical and commercial expertise, and interested in shaping how programmatic DOOH is planned across the wider business.
We’d really like it if you had:
- Good understanding and use of MS Office/Windows – Outlook, Excel, Word and PowerPoint.
- Demonstrable success in a media planning environment at Account Manager level and above.
- A demonstrable track record in programmatic advertising, with hands‑on experience in at least one DSP.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country. Please note this is a UK based role and requires individuals to have the right to work in this location. While we appreciate all applications received, only those candidates selected for an interview will be contacted. Please read our Privacy Notice for more information on how we process the information you provide.
ADOOH Solutions, Associate Director employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land ADOOH Solutions, Associate Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace ADOOH Solutions, Associate Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
