Programmatic, Account Manager
Programmatic, Account Manager

Programmatic, Account Manager

Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Manage programmatic media campaigns and optimise performance using data-driven insights.
  • Company: Join WPP Media, a leader in creative transformation and innovative media solutions.
  • Benefits: Enjoy competitive pay, health benefits, and generous paid time off.
  • Why this job: Be part of a dynamic team shaping the future of media and marketing.
  • Qualifications: Experience with programmatic campaigns and strong analytical skills required.
  • Other info: Hybrid work model with opportunities for personal and professional growth.

The predicted salary is between 36000 - 60000 £ per year.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.

Role Summary and Impact

Programmatic involves planning & flawlessly executing programmatically bought media plans. Deploying unsurpassed platform knowledge & smart use of audience data, you will be developing industry-leading technology to facilitate 1:1 communication with our audience. You’ll ensure on-going and timely optimisation is delivered whilst constantly looking for opportunities to improve campaign performance. You will also be responsible for collating spend forecasts, creating and monitoring campaigns to deliver on planned targets. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.

Campaign Management

  • Build effective media plans to organise campaign actions and goals.
  • Deliver in depth analysis during and post campaign to understand performance beyond top line metrics.
  • Demonstrate clear and thorough understanding of display, video and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
  • Collaborate with other departments to get the most out of campaigns.
  • Have a deep knowledge of the industry and always consider how this can be brought to the day to day.
  • Working with external partners (e.g. publishers) for planning, buying and optimising media buys.

Client Management

  • Agree with the clients on targets and how to achieve them.
  • Provide forecasts and monitor campaigns.
  • Ensure work is in sync with overall media campaigns and plans are in agreement with the internal teams, clients and are aligned globally where applicable.

Media Skills

  • In-depth knowledge of display, video and audio and strong working knowledge of biddable platforms/DSPs (DV360 and Google Ads, in particular, Amazon is desirable).

People Management

  • Leverage other people’s skill set to deliver results in clients’ campaigns.
  • Contribute to the upkeep of display best practice, and contribute to documentation of this.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
  • Lead Optimistically by Championing Growth & Development to Mobilize the Enterprise.

Required

  • Experience agency-side or client side working on programmatic campaigns with excellent experience of DV360 and Google Ads.
  • Strong analytical skills and a natural affinity for numbers is key; you must be able to analyse raw data, draw conclusions and develop actionable recommendations as needed.
  • High attention to detail with an understanding of optimisation levers across platforms.
  • Experience running display and video audience and creative testing (e.g A/B testing, video experiment).
  • Experience with implementing Brand Lift measurement across DSPs and with other media owners.

Desired

  • Experience with planning and running display and video campaigns on DV360 and Google Ads, including running YouTube and Programmatic Guaranteed deals.
  • Good understanding of using Campaign Manager.
  • Line management experience.
  • Experience with Xandr DSP, and other DSPs such as Amazon, as well as third-party Brand Safety vendors such as DoubleVerify is desirable.
  • Involvement with forecasting and running campaigns across multiple countries / languages.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.

Programmatic, Account Manager employer: WPP Media

WPP Media is an exceptional employer that prioritises the growth and well-being of its employees, offering a vibrant work culture that fosters creativity and collaboration. With access to global networks, comprehensive benefits including competitive medical plans and significant paid time off, and a commitment to diversity and inclusion, employees are empowered to thrive in their careers while enjoying a balanced work-life environment. The hybrid working model further enhances flexibility, making WPP Media a standout choice for those seeking meaningful and rewarding employment in the heart of the UK.
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Contact Detail:

WPP Media Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Programmatic, Account Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you answer questions confidently and show that you're genuinely interested in being part of their team.

✨Tip Number 3

Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your experience with programmatic campaigns and your analytical skills, and don’t forget to mention your familiarity with DV360 and Google Ads.

✨Tip Number 4

Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at WPP Media. Don’t miss out on the chance to be part of something extraordinary!

We think you need these skills to ace Programmatic, Account Manager

Programmatic Campaign Management
DV360
Google Ads
Analytical Skills
Attention to Detail
Data Analysis
Display Advertising
Video Advertising
Audience Testing
A/B Testing
Brand Lift Measurement
Client Management
Forecasting
People Management
Collaboration

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Programmatic, Account Manager role. Highlight your experience with DV360 and Google Ads, and show how your skills align with the job description. We want to see how you can bring value to our team!

Show Off Your Analytical Skills: Since this role requires strong analytical skills, don’t shy away from showcasing your ability to analyse data and draw actionable insights. Use specific examples from your past experiences to demonstrate how you've successfully optimised campaigns.

Be Clear and Concise: When writing your application, keep it clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication, so make sure your passion for media and creativity shines through without unnecessary fluff.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our amazing team at WPP Media!

How to prepare for a job interview at WPP Media

✨Know Your Programmatic Stuff

Make sure you brush up on your knowledge of programmatic advertising, especially DV360 and Google Ads. Be ready to discuss specific campaigns you've worked on and how you optimised them for better performance.

✨Show Off Your Analytical Skills

Prepare to demonstrate your analytical prowess. Bring examples of how you've used data to drive decisions in past campaigns. Highlight any experience with A/B testing or Brand Lift measurement to show you can turn numbers into actionable insights.

✨Understand the Client's Needs

Before the interview, research WPP Media and its clients. Be prepared to discuss how you would align your strategies with their goals. Showing that you understand their business will set you apart from other candidates.

✨Be a Team Player

WPP Media values collaboration, so be ready to talk about how you've worked with others in the past. Share examples of how you've leveraged team skills to achieve campaign success and how you plan to contribute to a positive team environment.

Programmatic, Account Manager
WPP Media
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  • Programmatic, Account Manager

    Full-Time
    36000 - 60000 £ / year (est.)
  • W

    WPP Media

    50-100
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