At a Glance
- Tasks: Support cross-channel planning and execution for impactful media strategies.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, generous time off, and mental health support.
- Other info: Collaborative culture with opportunities for growth and learning.
- Why this job: Make a real difference in people's lives through innovative media solutions.
- Qualifications: Experience in media planning and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
London, United Kingdom
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience. No two days are the same. The challenges are complex, the problems worth solving, and the learning constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding. This is meaningful work with real-world impact – the kind you can point to with pride.
Role Summary and Impact
As an Implementational Planning Manager, you will play a crucial role in delivering day-to-day excellence in cross-channel planning and activation. Working closely with Account Directors and specialist teams, you will support the translation of client media strategies (from Strategists and Comms Planners) into detailed, actionable implementational plans across all media (digital, audio, VOD, AV). Your focus is on executing plans, ensuring seamless delivery, and contributing to measurable client outcomes for both brand and performance objectives. You will align your work with the OASIS (objective, audience, strategy, Implementation & scoring) framework within the WPP Open ecosystem, contributing to cross-channel optimisation, applying media testing frameworks, analysing performance data, and supporting the coordination of insights for Post-Campaign Analyses (PCAs).
Reporting Structure: Reports to Implementational Planning Account Director.
Key Responsibilities
- Support Client Delivery: Assist Account Directors in delivering integrated planning and activation, preparing comprehensive implementational responses, and maintaining strong client and partner relationships.
- Cross-Channel Planning & Execution: Contribute to translating overarching media strategies (from Comms Planners and Strategists) into detailed tactical plans across all channels, developing integrated roadmaps aligned with brand and performance goals, adhering to the OASIS framework.
- Optimisation & Performance Support: Support cross-channel optimisation efforts, contribute to implementing measurement (including media testing frameworks), analyse performance data, and assist in coordinating insights for PCAs.
- Innovation & Capability: Support the implementation and testing of new tools and technologies (e.g., AI-driven optimisation), utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.
- Team Collaboration: Collaborate effectively with Account Directors, Comms Planners, Strategists, and activation specialists across all channels, contributing to a unified approach within the WPP Open ecosystem.
Skills and Experience
- Proven experience in media planning, digital activation, or implementational planning, supporting complex client accounts and integrated media strategies.
- Solid understanding of cross-channel planning (digital, audio, VOD, AV), data analysis, integrated media testing, and client relationship support.
- Ability to contribute to translating high-level brand and performance strategies into detailed tactical plans across the media mix, aligned with the OASIS framework.
- Good knowledge of the full media landscape and core media buying platforms.
- Strong analytical skills, capable of leveraging performance data for optimisation, with an understanding of media testing frameworks and WPP Open Intelligence.
- Proficiency in planning and optimisation tools (including WPP Open) and an awareness of integrating AI-driven tools.
- Ability to support client relationships, contribute to presentations, and manage expectations.
- Collaborative mindset, fostering productive working relationships with internal teams and partners.
- Proactive, problem-solving approach, eager to learn and stay abreast of market trends in media testing and new channels.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Manager, Implementation Planning employer: WPP Media
WPP Media is an exceptional employer that prioritises employee growth and collaboration within a vibrant, supportive culture. Located in London, our team enjoys access to extensive resources and networks, fostering innovation and creativity while working on impactful projects that shape lives across the UK. With competitive benefits, a commitment to mental health, and a hybrid work model, WPP Media offers a fulfilling environment for those seeking meaningful careers in media and advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager, Implementation Planning
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace Account Manager, Implementation Planning
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
