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- Tasks: Lead and manage paid search campaigns, ensuring effective strategy and execution.
- Company: Join WPP Media, a leader in digital marketing and advertising.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Why this job: Make an impact in the fast-paced world of digital marketing and client relations.
- Qualifications: Experience in digital media, project management, and managing large-scale PPC accounts.
- Other info: Be part of a collaborative team that values innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Pay Search Account Director at WPP Media. Responsible for coordination and delivery of paid search campaigns. Key program point of contact for clients.
Role Summary and Impact
Paid Search Account Director leads campaign strategy, manages account budgets, works with Media Activation team, develops testing plans, contributes to regional strategy.
Responsibilities
- Effective running of designated account campaigns integrating cross‑channel strategy.
- Accountable for adherence to controls and best practices across channels, especially paid search.
- Escalate conflicts between best practice and program needs.
- Primary contact between Media Activation team and stakeholders.
- Develop strong client and supplier relationships, communicate insight.
- Maintain in‑depth knowledge of search platforms, bid management.
- Oversee development of client testing plans for tactical and mid‑term actions.
- Strategic understanding of client KPIs, trend spotting.
- Contribute to regional paid search strategy, provide insight.
- Strong written and verbal communication across all platforms.
- Expert organizational skills, attention to detail.
- Concrete knowledge of all areas of digital marketing and media.
- Implement and adhere to deadlines, manage multiple campaigns.
- Excellent client relationship and management skills.
- Proven problem solving, creative solutions.
- Lead and motivate team members, positive leadership.
- Detail oriented, responsive, deadline‑driven quantitative reasoning skills.
- Deliver results proactively with little senior input.
- Motivational manager, coaching juniors.
- Assist in leading team through vision, values, leadership behaviors.
- Provide feedback to aid development.
- Monitor client satisfaction, improve ways to maintain satisfaction.
- Foster working relationship across client teams to facilitate execution.
- Strong and effective communication across all levels.
- Establish and maintain effective relationships internally and externally.
- Understand when to elevate issues to Senior Client Director and senior management.
- Provide awareness and recognition for jobs well done.
Qualifications
- Senior Account Manager level in digital media or advertising.
- Project management, leadership and management experience.
- Experience managing large‑scale PPC accounts via AdWords, Bing Ads or third‑party platforms; Doubleclick Search certification desirable.
- Experience managing display accounts and campaigns on GDN.
- Knowledge of media planning fundamentals: reach, frequency, channels.
- Managing search vendor relationships.
- Contributing to search best practices and campaign processes.
- Google Analytics knowledge (certification desirable).
- Experience with paid social, programmatic display.
Paid Search Account Director employer: WPP Media
Contact Detail:
WPP Media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Search Account Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Account Director role.
✨Tip Number 2
Prepare for interviews by researching the company and its recent campaigns. We want you to show off your knowledge of their work and how you can contribute to their paid search strategy. Tailor your answers to reflect their values and goals!
✨Tip Number 3
Practice your pitch! You’ll need to communicate your experience and skills effectively. We suggest rehearsing common interview questions and scenarios related to managing PPC accounts and client relationships. Confidence is key!
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in showing your enthusiasm for the role. We recommend mentioning something specific from the conversation to keep you fresh in their minds.
We think you need these skills to ace Paid Search Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Account Director role. Highlight your experience with paid search campaigns, client management, and any relevant certifications. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for the role. Share specific examples of your past successes in managing PPC accounts and how you’ve contributed to campaign strategies.
Showcase Your Communication Skills: Since strong communication is key for this role, make sure your application reflects that. Use clear, concise language and demonstrate your ability to convey complex ideas simply. We love seeing candidates who can communicate effectively across all platforms!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Make sure you brush up on your knowledge of paid search platforms and bid management tools. Familiarise yourself with the latest trends in digital marketing and be ready to discuss how you've successfully managed large-scale PPC accounts in the past.
✨Showcase Your Leadership Skills
As an Account Director, you'll need to lead and motivate your team. Prepare examples of how you've coached juniors or led a team through challenges. Highlight your ability to foster strong relationships both internally and externally.
✨Be Client-Centric
Demonstrate your understanding of client KPIs and how you've contributed to improving client satisfaction in previous roles. Be ready to discuss specific strategies you've implemented to maintain and enhance client relationships.
✨Prepare for Problem Solving
Expect questions that assess your problem-solving skills. Think of scenarios where you've had to escalate issues or find creative solutions to conflicts between best practices and program needs. Show them you're proactive and can deliver results with minimal input.
