At a Glance
- Tasks: Lead digital planning and buying, driving innovative campaigns for top brands.
- Company: Join WPP Media, a creative powerhouse transforming the media landscape.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of digital marketing, shaping strategies that make a difference.
- Qualifications: Experience in digital media planning and strong leadership skills required.
The predicted salary is between 36000 - 60000 £ per year.
About WPP Media: WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.
About EssenceMediacom: A Leading WPP Media Brand. EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact: We are looking for a Digital Planning specialist responsible for the digital planning and buying output, delivering best-in-class digital acceleration and ‘bigger picture’ digital leadership for clients, rapidly expanding their digital ambitions. You will be combining your knowledge of digital media and exceptional implementational planning ability with client servicing skills and leadership of best practice ways of working to deliver and manage campaigns and motivate and grow the individuals in the Digital and Publishing planning team. The candidate should already have an excellent knowledge of the UK digital landscape and have experience in planning / buying digital media across both DR and Brand.
As a Digital Account Director, you will be responsible for the operational delivery of the team’s output (campaign management, optimisation, reporting, brief responses, and testing frameworks etc.), for leading platform adoption & upskilling within the team across digital channels.
Skills and Experience: At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About You: Comprehensive experience working in digital at a media agency/media owner/client side. Advanced understanding of digital principles (both DR & performance), paid social, partnerships, paid search, data and analytics. Strong knowledge of the evolving programmatic landscape as it relates to various channels including display, video. Strong knowledge of multiple technology platforms: DSPs/Social Ads Managers, verification tools, viewability, analytics, attribution modelling and adserving. Experience working with ad tech solutions to drive audience segmentation and reporting. Complete understanding of the full CRM process and how 1st party data is collected and used to fuel campaigns. Experience of in-app advertising as well as planning campaigns to promote apps. Ability to tell compelling implementation stories (with the aim to interweave roles, flighting, weights, formats of different media and how they interrelate). Proven offline understanding, training, and ability to build cross channel strategies. Strong presentation and communication skills. Experience of managing and mentoring a team. A positive approach that motivates the team around you. Independent worker who can own and manage relationships confidently. Drive to execute new ideas and be at the forefront of new industry developments. Exceptional attention to detail.
Life at WPP Media & Benefits: Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Account Director - Digital employer: WPP Media
WPP Media is an exceptional employer that fosters a dynamic and collaborative work culture in the heart of Greater London. With a strong emphasis on employee growth, we offer competitive benefits and a hybrid work model that encourages creativity and flexibility, making it an ideal environment for professionals looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - Digital
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you showcase why you're the perfect fit for the role and the team.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the role of Account Director - Digital. Highlight your achievements and be specific about how you can contribute to the company's success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team at WPP Media.
We think you need these skills to ace Account Director - Digital
Some tips for your application 🫡
Show Your Digital Savvy:Make sure to highlight your experience in digital media. We want to see how well you understand the UK digital landscape and your ability to plan and buy across various channels. Use specific examples to showcase your skills!
Tailor Your Application:Don’t just send a generic CV and cover letter. We love it when candidates tailor their applications to reflect our values and the role. Mention how your experience aligns with our mission at WPP Media and how you can contribute to our team.
Be Clear and Concise:When writing your application, clarity is key! We appreciate straightforward communication, so keep your language simple and to the point. Avoid jargon unless it’s relevant to the role, and make sure your passion for digital shines through.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll find all the details you need about the position there!
How to prepare for a job interview at WPP Media
✨Know Your Digital Landscape
Make sure you brush up on your knowledge of the UK digital landscape. Understand the latest trends in digital media, including programmatic advertising and data analytics. Being able to discuss these topics confidently will show that you're not just familiar with the basics but are also engaged with the industry's evolution.
✨Showcase Your Leadership Skills
As an Account Director, you'll need to lead a team effectively. Prepare examples of how you've motivated and developed team members in the past. Highlight your experience in managing campaigns and how you’ve fostered a collaborative environment to achieve success.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or scenarios related to digital planning and buying. Think about how you would approach campaign management, optimisation, and reporting. Practising these scenarios can help you articulate your thought process clearly during the interview.
✨Communicate with Confidence
Strong presentation and communication skills are crucial for this role. Practice articulating your ideas and experiences clearly and concisely. Use storytelling techniques to make your points more engaging, especially when discussing your implementation stories and cross-channel strategies.
