At a Glance
- Tasks: Lead rapid, data-driven biddable media campaigns for the UK government.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and significant paid time off.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact on public services and community behaviour through innovative media strategies.
- Qualifications: Experience in digital media and managing large budgets is essential.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Join an award‑winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650, you’ll be part of a supportive, collaborative environment that values curiosity, kindness and growth. The work is complex, fast‑moving and meaningful — influencing behaviour, improving public services and delivering outcomes that matter.
Role Summary & Impact
As Biddable Director for the Government New Media Unit (NMU), you will own the rapid, data‑led delivery of always‑on, tactical and reactive biddable media activity across search and social for central government. Operating within an agile, test‑and‑learn delivery model, this role prioritises speed, accountability and continuous optimisation, while ensuring all government governance, compliance and assurance requirements are met.
Key Responsibilities
- Own and deliver rapid, data‑led biddable activity across all three operating speeds.
- Lead iterative test‑and‑learn cycles, including sprints, daily optimisation and rapid hypothesis testing.
- Operate effectively within short planning horizons (weekly or bi‑weekly), adapting to evolving priorities and incomplete briefs.
- Capture, embed and scale learnings at pace across the NMU and wider government ecosystem.
- Continually review, refine and optimise ways of working to increase speed and agility.
- Ensure all government governance, compliance and assurance requirements for biddable media are met and documented.
- Manage multi‑million‑pound budgets (£40m+) with accountability for ROI, effectiveness and value for money.
- Lead and develop biddable activation talent, embedding specialist knowledge and best practice.
- Foster a culture of fast decision‑making, learning and continuous improvement.
Skills & Experience
- Expertise across the digital media and paid social landscape.
- Proven experience managing large‑scale budgets with outcome accountability.
- Confidence operating in regulated or complex client environments, including government.
- Stakeholder management skills and advisory skills at senior level.
- Collaborative mindset with a clear appetite for transformation and new ways of working.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Account Director, Biddable employer: WPP Media
WPP is an exceptional employer, offering a dynamic and collaborative work environment where creativity meets purpose. As part of the WPP 650 team, you will have the opportunity to influence meaningful change within UK government, supported by robust employee growth initiatives and a commitment to diversity and inclusion. With competitive benefits, a focus on mental health, and a culture that values curiosity and continuous improvement, WPP Media is dedicated to helping you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Biddable
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at WPP or similar companies. A friendly chat can open doors and give you insights that might just land you that interview.
✨Tip Number 2
Prepare for the interview by researching WPP's recent projects and campaigns. Show us you’re not just another candidate; demonstrate your passion for what we do and how you can contribute to our mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the Biddable Director role. We want to hear about your experience with data-led strategies and how you can drive results in a fast-paced environment.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at WPP.
We think you need these skills to ace Account Director, Biddable
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in biddable media and agile delivery. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about data-led decision making, be sure to include examples of how you've used data to drive results in previous roles. We love seeing candidates who can demonstrate their analytical prowess!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon and make sure your key points stand out. Remember, less is often more!
Apply Through Our Website:We encourage you to submit your application through our website for a smoother process. It’s the best way for us to receive your details and get you into our system quickly!
How to prepare for a job interview at WPP Media
✨Know Your Stuff
Before the interview, dive deep into WPP's mission and values. Understand their approach to biddable media and how they leverage data for decision-making. This will not only show your genuine interest but also help you align your answers with their goals.
✨Showcase Your Agility
Given the fast-paced nature of the role, be ready to discuss examples from your past where you've successfully adapted to rapid changes or tight deadlines. Highlight your experience with iterative processes and how you've optimised campaigns in real-time.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills in complex environments. Think of scenarios where you've had to balance speed with compliance, especially in regulated settings like government. Prepare structured responses that demonstrate your thought process.
✨Engage with the Team Spirit
WPP values collaboration, so be prepared to discuss how you've worked within cross-functional teams. Share specific instances where your collaborative mindset led to successful outcomes, and express your enthusiasm for contributing to a supportive team culture.
