At a Glance
- Tasks: Manage exciting paid social campaigns and optimise performance for top brands.
- Company: Join WPP Media, a leader in creative transformation and innovative marketing.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact while working with cutting-edge media technology and talented teams.
- Qualifications: Experience in digital marketing and a passion for social media required.
The predicted salary is between 35000 - 45000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
As a Paid Social Account Manager, you will play an integral role in the day-to-day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution, and drive performance optimization across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies, and act as a key point of contact for clients and partners, contributing insightful data analysis and recommendations within the WPP Open ecosystem.
Key Responsibilities
- Campaign Management: Develop comprehensive paid social media plans aligned with client objectives and KPIs, clearly articulating the rationale for proposed tactics. Responsible for end-to-end setup of paid social campaigns, utilizing advanced features to achieve results. Oversee and ensure regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance. Produce detailed and accurate weekly/monthly campaign performance reports and insightful commentary, including end-of-campaign reporting and quarterly/annual reviews. Identify trends and recommend on-platform actions to capitalize/mitigate these trends.
- Client & Partner Management: Act as a key social point-of-contact for clients, ensuring confidence in the team's output and supporting client calls/presentations. Demonstrate a deep understanding of media/technology developments, identifying opportunities to test and innovate in paid social, and building relationships with key media partners.
- People Development & Support: Work with your line-manager to effectively manage and prioritize workloads for team members. Mentor and support team members, leading by example and assisting with their training and development. Contribute to the recruitment process, attending interviews and acting as a team ambassador.
- Operational Excellence: Identify opportunities to test and innovate in paid social; work with line-manager to develop and implement testing/learning agendas. Ensure accurate and timely fulfilment of mandatory agency finance processes, working with team members to ensure compliance and minimize queries. Collaborate closely with planning teams and other channel specialists to ensure paid social activity complements the wider marketing mix.
Skills and Experience
- Proven experience working in a digital marketing or agency-based role, with a strong track record of working with clients or external stakeholders.
- Extensive experience setting up and optimising paid social campaigns across key social platforms.
- Experience planning large-scale paid social campaigns across brand and direct-response objectives.
- Strong relationship-building skills; comfortable presenting to clients and leading calls.
- Collaborative, friendly, and with a can-do attitude.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Account Manager in Manchester employer: WPP Media WPP
WPP Media is an exceptional employer that fosters a supportive and collaborative work culture, where creativity and personal growth are at the forefront. Employees benefit from competitive medical and retirement plans, significant paid time off, and opportunities for professional development within a dynamic environment that values diversity and inclusion. With a hybrid working model and a commitment to meaningful work that impacts communities, WPP Media offers a unique chance to be part of a team that shapes the future of media.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media WPP and show them what you can bring to the table.
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✨Attend Industry Events
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We think you need these skills to ace Account Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media WPP. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media WPP:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media WPP’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media WPP
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Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media WPP will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At WPP Media WPP, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
