Account Director, Paid Social in Manchester

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.

We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social output of a busy client account (or accounts) and will also help oversee a team of more junior staff responsible for the everyday running of the account. Experience managing a team of social specialists, preferably in an agency environment, would be of benefit.

Key Responsibilities:

• Campaign Management: Overseeing the production of comprehensive paid social media plans that align with client’s objectives and KPIs.
• Overseeing a hybrid team responsible for the end-to-end setup of paid social campaigns across all relevant social platforms.
• Responsible for maintaining the standard of regular quality assurance checks undertaken by those working on the account.
• Working with the team to ensure the standard and accuracy of weekly/monthly campaign performance reports.
• Ensuring all performance commentary delivers valuable insight and recommendations to clients.
• Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews.

Client & Partner Management:

• Responsible for delivering on the over-arching paid social strategy across the account(s).
• Acting as a key social point-of-contact for your client(s).
• Demonstrating a deep understanding of the media and technology developments that influence your client’s business.
• Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously.
• Building and maintaining relationships with key media partners.

People Management:

• Ensuring the effective management of both the local team and Global Hub employees.
• Working with your Account Manager and the team leadership to help train and develop entry level team members.
• Communicate clearly and in a timely manner with internal and external stakeholders.
• Attend and lead regular internal meetings and training sessions.
• Leading the recruitment process for your immediate team.

Operational Excellence:

• Identify opportunities to test and innovate in the paid social space.
• Developing tailored testing/learning agendas for clients.
• Working closely with planning team and other channel specialists.
• Responsible for the accurate and effective management of agency finance processes.

Skills and Experience:

• Experience working in a busy agency or client-side social team.
• Extensive experience setting up and optimising paid social campaigns across key social platforms.
• Experience planning large-scale paid social campaigns.
• Experience compiling detailed and insightful end of campaign reports.
• A clear track record of working with clients and external stakeholders.
• Experience line managing others.
• Teamwork is key to this role.

Life at WPP Media & Benefits:

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.

Please note this is a UK based role and requires individuals to have the right to work in this location.