At a Glance
- Tasks: Lead paid search campaigns for top brands, optimising performance and managing a dynamic team.
- Company: Join WPP Media, a global leader in AI-driven marketing solutions.
- Benefits: Enjoy competitive pay, extensive benefits, and opportunities for personal growth.
- Other info: Embrace a hybrid work culture that values creativity, collaboration, and inclusivity.
- Why this job: Make an impact in digital marketing while working with innovative technologies and talented professionals.
- Qualifications: Experience in digital marketing, team management, and app store campaigns is essential.
The predicted salary is between 55000 - 65000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Role Context
As a MAI Search Account Manager, you will be responsible for owning the day-to-day execution of paid search activity related to app-store campaigns across iOS and Android for Audible. You will employ strong platform knowledge and manage client/supplier relationships to ensure flawless operations, experimentation, media plans, performance optimisation, and reporting & analysis. A strong understanding of mobile/app campaign tracking and mobile measurement partners is required. The role involves overseeing several Account Executives to successfully execute deliverables and exceed client expectations. The MAI Search Account Manager will also act as a key point of contact for the Global Hub.
Key Responsibilities:
- Campaign Management: Effectively manage you & your team’s designated accounts/campaigns, ensuring ongoing and timely optimisation is delivered; proactively looking for both tactical and strategic optimisation opportunities, whilst working with your Account Director to devise strategy and translate this into campaign delivery. Take responsibility for wider client or team deliverables and guide Account Executives in how this can be effectively achieved.
- Client & Partner Management: Collaborate with and support your team in the implementation and optimisation of paid search campaigns for clients. Foster a good working relationship across all clients & suppliers to facilitate flawless execution of plans.
- Team Player: Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider GroupM training & events, and more. Oversee the performance of Account Executives in your team ensuring quality control and advising them on the correct course of action as needed.
- People Management: Motivational Manager leading by example whilst coaching several Account Executives in your team, providing constructive feedback at every appropriate opportunity. Delegating and managing the workload and output for your team.
- Operational Excellence: Ensure that wider client or team deliverables are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained. Takes ownership of issues when they arise and proactively suggests ways to resolve these.
ABOUT YOU:
We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. Passionate about digital marketing, specifically Paid Search and Cross-Platform campaign formats. Successful candidates will have an analytical mindset coupled with creativity. It’s essential that you have:
- Some experience line managing people, their development and workload.
- Deep Appstore search knowledge and experience, with current dated certifications (Google Ads and Apple Search Ads).
- Strong experience in tracking mobile/app campaigns and the complexities involved across operating systems.
- Strong knowledge of bid management and core PPC technology platforms.
- Excellent data analysis skills and understanding of the strategic & tactical application of paid search and digital marketing.
- Strong Microsoft Office skills which include Excel & PowerPoint.
- Experience in Google Data Studio or similar reporting platforms.
- Operationally proficient with excellent project management skills.
- You are proactive; our mantra is all about ‘Positive Provocation’.
- You have immaculate attention to detail.
Life at WPP Media & Benefits
Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Senior Manager, Search in London employer: WPP Media WPP
WPP Media is an exceptional employer that champions growth and development, offering a dynamic work culture where creativity thrives. With a commitment to employee well-being, we provide comprehensive benefits, including competitive medical plans and significant paid time off, all within a supportive hybrid environment that fosters collaboration and connection. Join us in our UK office to be part of a team that values your contributions and encourages your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Search in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the role. Highlight your experience with paid search and app campaigns, and don’t forget to showcase your analytical skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at WPP Media. Let’s make it happen!
We think you need these skills to ace Senior Manager, Search in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in paid search and app-store campaigns. We want to see how your skills align with what we're looking for, so don’t hold back on showcasing your relevant achievements!
Show Off Your Data Skills:Since this role involves a lot of data analysis, be sure to mention any tools or platforms you’re familiar with, like Google Analytics or Adobe. We love candidates who can demonstrate their analytical mindset and creativity in problem-solving.
Be Personable:We value strong relationships here at WPP Media, so let your personality shine through! Share examples of how you've built rapport with clients or team members in the past. It’s all about being a team player and a trusted advisor.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at WPP Media WPP
✨Know Your Stuff
Make sure you brush up on your knowledge of paid search, especially in relation to app-store campaigns. Familiarise yourself with the latest trends and technologies in mobile marketing, as well as the specific platforms mentioned in the job description like Google Ads and Apple Search Ads.
✨Showcase Your Leadership Skills
Since this role involves managing a team, be prepared to discuss your experience in leading and developing others. Think of examples where you've successfully guided your team through challenges or helped them grow professionally.
✨Be Data-Driven
WPP Media values analytical skills, so come ready to talk about how you've used data to drive campaign performance. Prepare to share specific metrics or results from past campaigns that demonstrate your ability to optimise and improve outcomes.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions that show your interest in the company and the role. Ask about their approach to client management or how they foster team development, which will also give you insight into their culture.
