At a Glance
- Tasks: Manage and optimise programmatic campaigns while exceeding client expectations.
- Company: Join WPP Media, a leading AI-driven media agency transforming marketing.
- Benefits: Enjoy competitive pay, health benefits, and generous paid time off.
- Other info: Hybrid work model with a focus on collaboration and creativity.
- Why this job: Be part of a dynamic team driving innovation in media and marketing.
- Qualifications: Experience in programmatic activation and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.
Role Summary and Impact
The Programmatic Senior Account Executive will be responsible for managing and optimising campaigns, while also developing programmatic plans which exceed our client’s expectations whether branding or ROI driven. They will contribute to the execution of programmatic media activity, building strong platform knowledge & supplier relationships to support excellence in delivery of media plans, optimisation, testing and analysis.
- Campaign Management
- Oversight of the implementation, management, and daily optimisation of campaign activity to ensure that you excel in reaching your client objectives and KPIs.
- Competently create media plans designed to achieve specified KPIs.
- Support on the day-to-day QA process, minimising errors and ensuring consistent and correct adherence to process.
- Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.
- Client and Partner Management
- Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs.
- Complete client reporting and analyse campaign results extracting insight to supply recommendations for future activity.
- Drive revenue growth through spotting new optimisation opportunities, services or products and delivering excellent results.
- Work with partners and attend regular platform training to further develop programmatic skillset.
- Operational Excellence
- The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
- Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes.
- Maintain standards and process throughout the end-to-end campaign lifecycle.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Passionate about programmatic activation and driving continued excellence. Proactive approach to expanding knowledge and capabilities. Confidence in core trading platforms, DV360, TTD and Amazon. Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights. Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Senior Executive, Programmatic in London employer: WPP Media WPP
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to cutting-edge resources and a commitment to professional development, employees can enhance their skills while enjoying competitive benefits, including comprehensive health plans and generous paid time off. The hybrid work model fosters a balanced environment, ensuring that team members can connect and innovate effectively in the vibrant UK market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Executive, Programmatic in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you stand out and show that you're genuinely interested in being part of their team.
✨Tip Number 3
Practice your pitch! Be ready to explain why you’re the perfect fit for the role. Highlight your skills in programmatic activation and your analytical mindset. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Senior Executive, Programmatic in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Executive, Programmatic role. Highlight your experience with programmatic campaigns and any relevant tools like DV360 or TTD. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about programmatic media and how you can contribute to our team at WPP Media. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills:Since this role involves handling large data sets, make sure to showcase your analytical skills in your application. Mention specific examples where you've used data to drive insights or optimise campaigns. We’re all about data-driven decisions!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at WPP Media WPP
✨Know Your Programmatic Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially platforms like DV360, TTD, and Amazon. Be ready to discuss how you've used these tools in past campaigns and how they can help achieve client objectives.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to handle large data sets and extract actionable insights. Think of specific examples where your analytical mindset led to successful campaign optimisations or innovative testing ideas.
✨Communicate with Confidence
Since excellent communication is key, practice articulating your thoughts clearly and concisely. Be prepared to discuss how you've built relationships with clients and suppliers, and how you can contribute to a collaborative environment at WPP Media.
✨Embrace the Company Culture
Familiarise yourself with WPP Media's core values and be ready to discuss how you embody them. Show enthusiasm for their commitment to creativity, collaboration, and employee growth, and think about how you can contribute to that culture.
