At a Glance
- Tasks: Lead analytics projects, ensuring robust models and actionable insights for clients.
- Company: Join WPP Media, a leader in AI-driven media analytics.
- Benefits: Collaborative team culture, continuous learning, and career growth opportunities.
- Other info: Dynamic environment with a focus on teamwork and innovation.
- Why this job: Be at the forefront of media analytics and make a real impact.
- Qualifications: Experience in Market Mix Modelling and strong analytical skills required.
The predicted salary is between 55000 - 65000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media’s Analytics team houses all of the analytics, effectiveness and insight specialists within WPP Media. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available. Our Analytics team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and experimentation.
An integral part of our Analytics team is our Modelling Solutions team. The team’s areas of expertise span marketing mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. Our primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are impactful and actionable.
Our UK unit is a team of 60+ analysts, working across more than 25 clients in the UK and globally. We analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in our field. The Modelling Services team covers all areas of a project from data collection and processing to technical modelling and client delivery.
Role Summary and Impact
Project Leads are key members of the Modelling Services team, responsible for the day to day running of projects and providing support for junior staff and direct reports. You are responsible for ensuring the requirements for each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a combination of technical modelling rigour, leadership, communication skills and media expertise.
3 best things about the job
- You’ll be at the cutting edge of the most advanced analytics in the media industry, seeing the industry improve and change from the very front.
- You’ll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a team!
- You’ll be constantly learning and challenged. No two days will ever be the same, and every day there is an opportunity to improve on everything that has gone before.
Measures of success
- In three months, you would have been fully immersed in the team’s analytics approaches; developed a good working relationship with your team and clients.
- In six months, you would have led to completion your first client modelling project, with support from junior team members; developed a strong and trusted relationship with your stakeholders.
- In 12 months, you would have delivered a variety of client MMM projects and taken on increasing ownership of the modelling approaches and direction of your projects.
Responsibilities of the role
- Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery of the overall client project.
- Oversee and ensure modelling best practice within the team.
- Understand marketing strategy and business issues across clients.
- Ensure internal teams are fully aware and trained on our ways of working.
- Show ability to identify and deal with client issues before they get out of hand, from a modelling perspective.
- Take responsibility for the development of junior team members, with support of Director/Account Lead.
- Ability to delegate up and down, co-ordinating between groups and disciplines.
- Forge strong stakeholder relationships.
- Identify and suggest ways to grow income.
- Be aware of project profitability.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Solid hands-on experience in Market Mix Modelling, with rich and complete data sets. Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject. Experience managing modelling projects for time series econometrics in the media or marketing industry – strong Market Mix Modelling technical understanding and experience is required. Detailed media and marketing knowledge. The ability to convert modelling outputs into real-world actionable insights and solutions. Strong team building skills, with the ability to explain complex processes clearly. Experience managing a team of analysts or econometricians. Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language. Experience of modelling projects across a range of sectors.
Project Lead, Analytics in London employer: WPP Media WPP
WPP Media is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As part of a close-knit team, you'll have the opportunity to lead impactful projects while continuously developing your skills in a supportive atmosphere. With a focus on personal growth and a commitment to excellence, WPP Media empowers its employees to drive meaningful change in the media industry.
StudySmarter Expert Advice🤫
We think this is how you could land Project Lead, Analytics in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching WPP Media and its analytics team. Understand their projects and be ready to discuss how your skills can contribute to their success. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience with market mix modelling and how it relates to the role. Confidence is key, so rehearse your answers to common interview questions until they feel natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the WPP Media family.
We think you need these skills to ace Project Lead, Analytics in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Project Lead role. Highlight your experience in market mix modelling and any relevant projects you've led. We want to see how your skills align with what we do at WPP Media!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for analytics and how you can contribute to our team. Be sure to mention specific experiences that demonstrate your leadership and technical skills.
Showcase Your Team Spirit:At WPP Media, we value collaboration. In your application, highlight examples of how you've worked effectively in teams. We love to see candidates who can inspire and support their colleagues!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at WPP Media WPP
✨Know Your Numbers
Make sure you brush up on your Market Mix Modelling knowledge. Be ready to discuss specific projects you've worked on, the data sets you used, and how you turned those insights into actionable strategies. WPP Media values a data-driven approach, so showing your analytical prowess will definitely impress.
✨Showcase Your Leadership Skills
As a Project Lead, you'll need to demonstrate your ability to manage and mentor junior team members. Prepare examples of how you've successfully led teams in the past, resolved conflicts, or helped others grow. This will show that you're not just technically skilled but also a great leader.
✨Understand the Client's Needs
Familiarise yourself with WPP Media's clients and their industries. Think about how your previous experience aligns with their needs and be ready to discuss how you can contribute to their success. This shows that you're proactive and genuinely interested in helping clients achieve their goals.
✨Practice Clear Communication
You'll need to explain complex modelling processes clearly, so practice articulating your thoughts. Consider doing mock interviews with friends or colleagues where you explain your past projects. This will help you convey your ideas effectively during the actual interview, making it easier for the interviewers to see your potential.
