At a Glance
- Tasks: Lead global media planning for MGM theatrical releases and ensure strategic coherence across markets.
- Company: Join WPP Media, a leader in creative transformation and innovative marketing solutions.
- Benefits: Enjoy competitive pay, health benefits, flexible work options, and opportunities for personal growth.
- Other info: Collaborative culture with a focus on creativity and continuous improvement.
- Why this job: Be at the forefront of media innovation and make a real impact in the entertainment industry.
- Qualifications: Experience in global media planning and strong leadership skills are essential.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
ABOUT THE ROLE
The Planning Lead serves as the senior leader responsible for the development, quality, and coherence of all international media planning for the MGM theatrical and digital distribution slate. This role leads the global planning hub, translating strategy into clear, actionable media frameworks that scale across regions, and ensuring every market operates from a unified planning spine, channel architecture, and process discipline. The Planning Lead oversees the planning system end-to-end - defining global direction, establishing planning standards, guiding market interpretation, reviewing priority market plans, and ensuring a seamless transition into activation.
RESPONSIBILITIES
- Global Planning Leadership: Lead the development of the planning for each title, including audience architecture, channel roles, pacing, and investment guidance. Translate strategic direction into clear, modular frameworks that can be adopted by diverse, local markets.
- Title Planning & Campaign Architecture: Lead central planning for each release, ensuring alignment with global strategy, insights, and studio objectives. Define the multi-beat planning approach: trailer, early awareness, main campaign, opening weekend and sustain.
- Global-to-Local Orchestration: Ensure all markets understand what is global, what is local, and where adaptation is expected per title. Guide markets through interpretation of the planning spine, providing clarity, support and senior-level direction.
- Insights, Research & Competitive Intelligence: Oversee the integration of cultural trends, marketplace data, and competitor intelligence within the planning process.
- Collaboration Across Strategy, Activation & Ops: Partner with Digital Activation Lead and activation teams to ensure plans translate seamlessly into trafficking, QA, pacing, and optimization structures.
- Leadership of the Planning Pod: Lead and develop a Hub team of planners across levels, providing coaching, clarity, and direction.
- Innovation & Continuous Improvement: Identify opportunities to enhance the planning model, strengthen global consistency, or improve tools and frameworks.
QUALIFICATIONS
- Significant global or multi-market media planning experience, ideally in theatrical or high-velocity categories.
- Deep expertise in channel strategy across digital, AV, social, programmatic, OOH, and partnerships.
- Demonstrated ability to lead planning across multiple markets, titles, and timelines simultaneously.
- Strong ability to synthesize insights, simplify complexity, and translate strategy into actionable media plans.
- Experience managing and developing a planning team.
- Strong operational capability and comfort working within structured workflows.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Planning Lead, MGM Theatrical in London employer: WPP Media WPP
WPP Media is an exceptional employer that prioritises employee growth and creativity, offering a dynamic work culture where innovation thrives. With access to global networks and resources, employees are empowered to pursue their passions while enjoying competitive benefits, including comprehensive health plans and generous paid time off. The hybrid work model fosters collaboration and connection, making WPP Media a fantastic place for those looking to make a meaningful impact in the media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Planning Lead, MGM Theatrical in London
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We think you need these skills to ace Planning Lead, MGM Theatrical in London
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