Planner Buyer - RDM (eCom) in London

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.

Role Summary and Impact

This role is part of ZEUR UK team and the Planner Buyer will be responsible for the execution of eCommerce/Retail Media activity, building strong platform knowledge and supplier relationships, to autonomously deliver flawless testing and media plans, optimisation, and analysis. You will have in-platform experience, running RDM campaigns for FMCG clients and be an excellent communicator, being able to clearly present RDM campaign data to stakeholders. This role will be a key support to the UK Retail Media Lead (Director) and will report into the UK RDM Account Director.

Responsibilities:

• Effectively run best practice compliant campaigns, ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance.
• Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing and evaluating tests with methodical accuracy.
• Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.
• Collaborate with and support other team members in the implementation, optimisation and management of client campaigns.
• Interact effectively within your client team, and with the client and suppliers, building solid external working relationships and establishing rapport.
• Conduct performance analysis, internal data maintenance, issue identification and solution development.
• Support on the day-to-day process across activation, minimising error and risk, and ensuring consistent and accurate adherence to established processes.
• Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.
• Deliver responses with data and evidence led insights, ambitious innovation opportunities to push things forward.
• Agree objectives with your line manager to ensure constant progression.
• Contribute to OpenMind culture in the team – great people with clear goals, objectives, and development plans.

Skills and Experience

• Deep eCommerce knowledge and experience, with valid platform certifications in place.
• Proficient in Amazon, Criteo, Citrus and an understanding of the main UK retailers (Sainsbury’s, Tesco, ASDA, Morrison’s, Ocado etc.) and Quick Commerce Partners (Deliveroo, Uber Eats etc.).
• Experience with bid management platforms (Skai, Pacvue).
• Self-motivated and able to manage their and their supporting team members’ time effectively.
• Operationally proficient.
• An affinity for numbers.
• An analytical thinker.
• Keen to drive continued specialism excellence and client account performance.
• Data-literacy – aware of the available resources and how to turn data into insights that shape clear strategic opportunities.
• Attention to detail.
• To have an opinion and be able to voice it in a clear and positive light.
• Team management skills, including the ability to communicate clearly and manage workload.
• Calm under pressure.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location.