At a Glance
- Tasks: Lead Paid Social strategies and deliver impactful recommendations for Nestlé's media function.
- Company: Join WPP Media, a leader in AI-driven media solutions and innovative marketing.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive hybrid work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Be at the forefront of social media strategy and make a real impact on global brands.
- Qualifications: Proven experience in Paid Social strategy and strong storytelling skills.
The predicted salary is between 60000 - 80000 € per year.
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
The account is looking for a ZEUR Paid Social Lead to integrate with existing category service teams & provide quality Paid Social strategic experience and leadership. Being above market (not activation), the role offers plenty of variety, but the focus is delivering strategic recommendations & consultancy, helping to lay the framework for excellence via local activation/delivery.
The individual that takes this role requires strong story telling capabilities, to seamlessly integrate a social narrative into overarching strategies – paid social is a key channel for Nestlé & the client/s are always looking to push the boundaries of what they typically deliver. You must be prepared to operate as a true leader within the channel & help your colleagues/client stay up to date with the latest news from within the Social Landscape.
As we enter 2026, there is greater focus from Nestlé ZEUR on the integration of Paid/Owned/Earned into overarching strategic recommendations, therefore there will be a requirement to offer perspective on holistic social & how it can support campaigns.
OPENMIND RESPONSIBILITIES:- Operate as the category expert in Paid Social for ZEUR, supporting the various needs of the clients.
- Support the zone digital leadership with evolution and development of paid social offering across the region.
- Design a Paid Social roadmap and the application of maturity frameworks for each of the scope categories to help frame strategic recommendations.
- Ensure that the Nestlé Global Paid Social best practices are applied throughout all strategic recommendations & support their application through to local activation.
- Forge and maintain relationships with key strategic media partners to ensure that we are fully embracing new media, technology and data opportunities as they emerge.
- Develop Paid Social strategies at a zone level to maximise the biddable performance across Nestle Europe.
- Work closely with the ZEUR Nestle Leads to ensure the Paid Social strategic focuses align with those of the specific business units and with Nestle at a global level too.
- Build up a constructive, positive rapport with senior client contacts and main partners i.e. Meta, TikTok, Pinterest etc.
- A confident presenter with the ability to communicate the value of paid Social to the wider Nestle business, distilling details into key actions and outcomes for relevant stakeholders.
- Commitment to driving initiatives focused on utilising first party data to great effect in support of the client’s regional ambitions.
- Stay up to date on the latest trends in Paid Social, adapting the strategy accordingly in alignment with global Nestle guidance.
- Ensure knowledge and best practices are shared between OpenMind and Channel & Solutions team.
- Impressive track record of devising Paid Social strategies, implementing them and charting subsequent improved business performance.
- Experience working with businesses which are made up of multiple business units and the complexity of how those businesses overlap from a social perspective.
- Experience devising strategies which span multiple markets, either within Europe, or globally.
- A complete knowledge across all areas of paid Social from granular campaign setup through to impactful reporting.
- Experience in dealing with varying levels of digital and market maturity.
- Ability to connect outcomes to business decisions and discuss insights with clients that can inform elements beyond media.
- Ability to demystify Paid Social to ensure clients and the wider team understand what actions are required to achieve compelling results.
- An ability to craft and deliver stories that resonate beyond social specialists.
- Experience leading and developing a talented, multi-faceted team united in a common effort to produce best in class Paid Social activity as a cohesive, positive unit.
- A thought leader with strong opinions on Paid Social which have been shaped from years of hands-on experience.
- Exposure to Digital more broadly, engaging with the specialism in a passionate, intellectual capacity.
- Experience with a wide range of supporting social tools.
- Extensive experience using PowerPoint and delivering presentations to senior stakeholders.
- Calm under pressure and able to always think about the bigger picture.
Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Paid Social Lead in London employer: WPP Media WPP
WPP Media is an exceptional employer that champions creativity and growth, offering a dynamic work environment where employees can thrive. With a strong commitment to professional development, comprehensive benefits, and a culture of inclusivity, WPP Media empowers its team members to innovate and excel in their roles. Located in a vibrant hub for marketing and advertising, employees enjoy the advantage of collaborating with leading brands while being part of a supportive community that values every individual's contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in Paid Social. This is your chance to showcase your storytelling abilities and strategic insights. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their current campaigns and think about how you can contribute to their success. Bring fresh ideas to the table and be ready to discuss how you can help them push the boundaries of Paid Social.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Paid Social Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Paid Social Lead role. Highlight your experience in devising Paid Social strategies and how you've driven business performance in similar roles. We want to see how you can bring your unique skills to our team!
Show Off Your Storytelling Skills:Since storytelling is key for this position, weave a narrative throughout your application. Share examples of how you've integrated social narratives into overarching strategies in the past. This will help us see your creative side and how you can connect with clients.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where necessary to make your achievements stand out. We appreciate straightforward communication, so make it easy for us to see why you're the right fit!
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly. Plus, it shows us that you're proactive and keen to join our team at WPP Media!
How to prepare for a job interview at WPP Media WPP
✨Know Your Paid Social Inside Out
Make sure you’re well-versed in the latest trends and best practices in paid social. Brush up on your knowledge of platforms like Meta, TikTok, and Pinterest, as well as how they can be leveraged for Nestlé's objectives. Being able to discuss specific strategies and outcomes will show that you’re not just familiar with the field but are also a thought leader.
✨Craft Your Story
Since storytelling is integral to this role, prepare a compelling narrative about your past experiences in paid social. Think about how you can weave your successes into a cohesive story that highlights your strategic thinking and leadership skills. This will help you connect with your interviewers and demonstrate your ability to communicate complex ideas simply.
✨Showcase Your Strategic Mindset
Be ready to discuss how you’ve previously devised and implemented paid social strategies that improved business performance. Use specific examples to illustrate your ability to connect outcomes to business decisions, and how you can adapt strategies across different markets. This will highlight your understanding of the complexities involved in managing multiple business units.
✨Build Rapport with Confidence
During the interview, focus on building a positive rapport with your interviewers. Be confident in presenting your ideas and ensure you can articulate the value of paid social clearly. Remember, they want to see you as a leader who can inspire and guide others, so don’t shy away from showcasing your personality and passion for the industry.
