At a Glance
- Tasks: Lead programmatic campaign activation across various channels and ensure service excellence.
- Company: Join WPP Media, a creative transformation company driving growth for top brands.
- Benefits: Enjoy competitive pay, health benefits, and significant paid time off.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact in the fast-paced world of digital advertising and media.
- Qualifications: Experience in advertising operations and a passion for campaign performance.
The predicted salary is between 50000 - 65000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
The Activation Manager is an integral part of the WPP Media Solutions activation team, tasked with ensuring service excellence in programmatic campaign activation, primarily across CTV, Audio, Online Video, DOOH and display channels. Their primary responsibility includes the comprehensive management of a specific segment of WPP agency operations. Collaborating closely with the Activation Associate Director, the manager aims to achieve business objectives, enhance best practices, and supervise a dedicated team comprising both onshore and offshore programmatic activation specialists committed to fulfilling our clients' core expectations.
Key Responsibilities:
- Campaign Autonomy and Ownership: Oversees the full lifecycle of campaign management for a portfolio of clients. Acts as the final approval point for all campaigns launched by their team. Drives the testing strategy for their team's campaigns.
- Strategic Input: Contributes to forecasting and provides technical recommendations to achieve campaign goals. Supports Solutions Planning with strategic responses to client briefs, including audience/tech recommendations. Assists in monetisation strategies for their team's campaigns.
- Stakeholder & Client Interaction: Collaborates with Solutions Planning team to meet agency KPIs. Serves as the primary activation contact for Solutions Development teams. Communicates campaign insights to commercial teams. Presents in-depth post-campaign analysis and next steps to internal teams.
- Problem Solving & Troubleshooting: Troubleshoots using technical expertise and escalates complex issues as needed. Acts as a key point of escalation for campaign management issues. Coordinates with senior members to resolve complex campaign and billing issues.
- Commercial Acumen: Ensures financial accuracy across the campaign portfolio. Oversees the reporting process for their portfolio to ensure accuracy.
Skills and Experience:
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Experience in Advertising Operations, Programmatic Trading, or Campaign Management.
- Familiarity with multiple DSPs; exposure to SSPs is advantageous.
- Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
- A passion for driving campaign performance.
- Eagerness to expand knowledge in digital and addressable channels.
- Highly organised with excellent time-management and prioritisation skills.
- Keen attention to detail.
- Ability to manage expectations, work at a fast pace, and build strong colleague relationships.
- Proficiency in Excel and analytical skills; willingness to learn key business systems.
- A data-driven and performance-focused programmatic expert.
- Independent initiative combined with a collaborative spirit.
- Exceptional communication skills for technical and non-technical audiences.
- Ability to forge strong relationships to meet client needs.
- Problem-solving abilities with a proactive approach to challenges.
Life at WPP Media & Benefits:
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
(Please note this is a UK based role and requires individuals to have the right to work in this location).
Manager, Programmatic Activation in London employer: WPP Media WPP
WPP Media is an exceptional employer that prioritises employee growth and creativity, offering a dynamic work culture where collaboration thrives. With access to global networks and resources, employees can pursue their passions while enjoying competitive benefits such as comprehensive health plans, generous paid time off, and a hybrid work model that fosters a balanced lifestyle. Join us in shaping the future of media and advertising in a supportive environment that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Programmatic Activation in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching WPP Media and understanding their values. Be ready to discuss how your experience aligns with their mission of creativity and transformation. Show them you're not just another candidate!
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your skills and how they relate to the role of Activation Manager. Keep it concise and engaging – think of it as your personal brand statement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the WPP Media team.
We think you need these skills to ace Manager, Programmatic Activation in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Activation Manager role. Highlight your experience in programmatic trading and campaign management, and show us how you can contribute to our mission at WPP Media.
Showcase Your Skills:Don’t just list your skills; demonstrate them! Use specific examples from your past experiences that align with the key responsibilities mentioned in the job description. We want to see how you’ve tackled challenges and driven campaign performance.
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon unless it’s relevant. We appreciate a well-structured application that makes it easy for us to see your qualifications.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at WPP Media WPP
✨Know Your Stuff
Make sure you brush up on your knowledge of programmatic advertising, especially around CTV, Audio, and Online Video. Familiarise yourself with the key metrics and tools used in campaign management, as this will show that you're not just a candidate, but a potential asset to their team.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled complex issues in past roles. WPP Media values proactive problem solvers, so be ready to discuss specific challenges you've faced and how you resolved them. This will demonstrate your ability to think on your feet and manage expectations effectively.
✨Communicate Clearly
Since you'll be interacting with both technical and non-technical teams, practice explaining complex concepts in simple terms. During the interview, focus on clear communication to showcase your exceptional interpersonal skills, which are crucial for building strong relationships with clients and colleagues.
✨Align with Their Values
Familiarise yourself with WPP Media's core values and think about how your personal values align with theirs. Be prepared to discuss how you can contribute to their culture of creativity, collaboration, and trust. This will help you stand out as someone who fits well within their team.
