At a Glance
- Tasks: Execute paid search campaigns and analyse data for optimal performance.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work culture.
- Other info: Collaborative environment with opportunities for professional growth and development.
- Why this job: Make a real impact on public communications while growing your digital marketing skills.
- Qualifications: Passion for digital marketing and basic data analysis skills required.
The predicted salary is between 30000 - 40000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
As a Paid Search Account Executive, you will be responsible for the execution of paid search activity. You will be responsible for keyword research, campaign building, working with the Global Hub on daily governance and optimisation, as well as in-depth data analysis. You will also be responsible for accurate media plans, and on-time billing & reconciliations.
You will develop excellent platform knowledge and work closely with the Senior Paid Search Executive/Paid Search Account Manager to plan and execute a best in class Paid Search strategy. You will continuously search for new opportunities to develop your specialism in Paid Search and collaborate with the wider department on training & events.
People: Collaborate with and support other team members (including the Global Hub) in the execution of effective paid search campaigns for clients.
Product: Ensure adherence to the WPP650 Way for Paid Search on your clients and contribute to the development of our products. Make full use of the technology available. Adoption of 3rd and 1st party tools & technology (e.g. Unlock, WPP Media Automations Portal etc.).
Operations: Make sure that service level agreements are met, with your tasks managed through our project management suite. Contribute to client meetings and participate in ongoing client engagement. Support on the day-to-day QA process across activation, minimising error and risk, and ensuring consistent and accurate adherence to process. Ensure that wider client or team deliverables (such as actionable insight reports and reporting) are prepared and ensure quality of output is maintained.
Profile: Active member of the Paid Search community which includes contributing to internal team meetings, participation in wider WPP Media training & events, and more.
Performance: Effectively manage your paid search campaigns; ensuring ongoing and timely optimisation is delivered and constantly looking for opportunities to improve performance. Work closely with your line managers to plan and execute a best in class Paid Search strategy in line with the WPP650 Way. Carry out performance analysis, internal data maintenance, issue identification and implementation of solutions. Carry out daily campaign and budget management checks. Work with your colleagues in the Global Hub to ensure daily diagnostics and governance is achieved to the highest standards. Spot trends & patterns in data, fix alerts & anomalies before they become a problem. Effectively communicate with your line managers, client team and client contacts regarding deadlines and delivery of work.
Growth: Responsible for the execution of a ‘fearless growth’ mindset in your team; continually experimenting and driving performance forwards for clients.
Measures for success in this role will include: no account errors, your accounts never go offline, improved performance and results, completion of tasks & projects on time, client feedback, effective communication, and overall progress of clients against the WPP650 Search Maturity Framework.
Skills and Experience: We are looking for candidates who are self-starters, want to succeed and have a desire to push the boundaries. An interest in digital marketing, specifically Paid Search and Cross-Platform campaign formats (e.g. Performance Max, Microsoft Audience Network etc.). Successful candidates will have an analytical mindset coupled with creativity.
It’s essential that you have:
- Done your research on Paid Search with evidence that you have completed certifications (Google Ads and Microsoft Ads).
- Affinity for numbers and with basic data analysis knowledge, keen to drive continued excellence.
- Strong Microsoft Office skills which include Excel & PowerPoint.
- Ability to manage your time effectively and work as part of a group.
- You are proactive; our mantra is all about ‘Positive Provocation’. We need people who have the confidence to question the status quo.
- You can focus on causation, not just the correlation of data & performance. Identify the insight, make it actionable, get it done.
- You have immaculate attention to detail.
Life at WPP Media & Benefits: Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Executive, Paid Search in London employer: WPP Media WPP
WPP Media is an exceptional employer that fosters a collaborative and inclusive work culture, where employees are encouraged to grow and innovate. With a strong commitment to employee development, comprehensive benefits, and a supportive environment, team members can thrive while making a meaningful impact on public communications in the UK. The hybrid work model and focus on creativity ensure that every day brings new challenges and opportunities for personal and professional growth.
StudySmarter Expert Advice🤫
We think this is how you could land Executive, Paid Search in London
✨Tip Number 1
Get to know the company inside out! Research WPP Media and its values, especially how they use AI in media. This will help you tailor your conversations during interviews and show that you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. This can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your skills in paid search can solve real problems for WPP Media. Use examples from your past experiences to demonstrate your analytical mindset and creativity.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a simple gesture that can leave a lasting impression and keep you top of mind.
We think you need these skills to ace Executive, Paid Search in London
Some tips for your application 🫡
Do Your Research:Before you start writing your application, dive into the world of Paid Search. Show us you've got the knowledge by mentioning any relevant certifications like Google Ads or Microsoft Ads. It’ll make your application stand out!
Tailor Your Application:Make sure to customise your application for the Executive, Paid Search role. Highlight your analytical skills and creativity, and don’t forget to mention how you can contribute to our mission at WPP Media.
Showcase Your Skills:We want to see your strong Microsoft Office skills, especially in Excel and PowerPoint. Include examples of how you've used these tools in past experiences to manage campaigns or analyse data.
Apply Through Our Website:When you're ready to submit your application, do it through our website. It’s the best way to ensure we get your details directly and can consider you for this exciting opportunity!
How to prepare for a job interview at WPP Media WPP
✨Know Your Paid Search Inside Out
Before the interview, dive deep into the world of Paid Search. Familiarise yourself with the latest trends, tools, and strategies. Make sure you can discuss your certifications in Google Ads and Microsoft Ads confidently, as this shows your commitment and expertise.
✨Show Off Your Analytical Skills
WPP Media values an analytical mindset, so be prepared to showcase your ability to interpret data. Bring examples of how you've used data analysis to drive campaign performance or solve problems in past roles. This will demonstrate your capability to spot trends and make actionable insights.
✨Emphasise Collaboration and Communication
Since the role involves working closely with team members and clients, highlight your teamwork skills. Share experiences where you successfully collaborated on projects or communicated effectively with stakeholders. This will show that you can thrive in a supportive, collaborative environment.
✨Demonstrate a Growth Mindset
WPP Media is all about 'fearless growth', so come prepared to discuss how you've embraced challenges and sought out opportunities for improvement. Share specific examples of how you've experimented with new ideas or strategies in your previous roles to drive performance forward.
