At a Glance
- Tasks: Lead innovative media campaigns for top brands, focusing on data-driven strategies.
- Company: Join WPP Media, a pioneering agency at the forefront of marketing and technology.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive work environment.
- Other info: Collaborative culture with opportunities for growth and development.
- Why this job: Make a real impact in the media landscape while working with industry leaders.
- Qualifications: Proven experience in media planning and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Role Summary and Impact
The Role: In this role you will work across the EE/BT consumer account, focusing on EE’s brand activity across a variety of products including Mobile, Broadband, TV and Gaming, as well as Masterbrand. We’re looking for a highly experienced, smart planner who loves both new ideas and the craft.
Practice Summary: As planners we’re the conductors of the orchestra that is paid media. We work collaboratively with Strategy and Activation to ensure our approach is fully integrated across POES. We search for insight and intelligence so that we can build innovative media plans, owning the process and incorporating cross-channel budget allocation, in-flight cross-channel optimisation, reporting and post-campaign analysis.
Position Summary: The Business Director will oversee media campaigns with support from more junior planners and assist the Client Lead in ensuring our work is delivered to the highest quality. They will be responsible for elevating our agency's strategic planning function through a robust, data-first approach. This role is key to integrating advanced analytical capabilities with creative strategic development, ensuring our recommendations are always evidence-based and ahead of the curve.
Our clients: We work across the EE/BT group. Although their public faces are very different, the two brands are managed very closely together. They’re one of the nation’s biggest spenders, and some of our most-loved brands.
Our team: Team Connect is a very big team that is 100% allocated to EE, BT and Plusnet. A successful candidate can expect to work on multiple aspects of these brands. This includes broadband, mobile, TV, as well as Masterbrand. This role is purely Brand focused but will involve close collaboration with Performance planners.
Skills and Experience:
- Maintain fantastic relationships with key clients in media and marketing teams.
- Ensure the delivery of high-quality response presentations, actionable weekly reporting, insightful post campaign analyses and clear briefs to Activation.
- Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
- Spearhead the integration of data analytics and insights into the core of our strategic planning processes.
- Accelerate AI adoption and transformation across the team.
- Take a lead role in developing and presenting best-in-class Strategic Response to Briefs (RTBs).
- Support ADs in delivering Media Detail RTBs and in briefing Activation teams.
- Oversee and quality assure all deliverables produced by junior team members.
- Work with Activation and Analytics in the delivery and measurement of plans.
- Take responsibility for the performance of assigned media budgets against intended outcomes.
- Contribute to internal thought leadership and team process/workflow enhancement.
- Line-manage 3 direct reports (AD, AM, SAE), supporting their career development and driving job satisfaction.
Competencies:
- Advanced knowledge of media landscape, media metric calculations and measurement techniques.
- Thorough understanding of industry standard media research tools.
- Demonstrable expertise in understanding, interpreting, and applying various data sources.
- Deep understanding of current market trends, consumer behaviour, and the evolving media landscape.
- Superb client relationship and management skills.
- Outstanding verbal and written communication skills.
- Highly collaborative, comfortable working cross-functionally.
- Proven track record of leading, inspiring, and upskilling more junior planners.
- Excellent organisational skills, close attention to detail and ability to quality-control work.
- Ability to adhere to deadlines and project manage multiple campaigns.
Management Responsibility:
- Motivate a team, leading by example while coaching juniors.
- Provide timely and actionable feedback to aid in team development and improvement.
- Monitor and support satisfaction across the team.
- Foster strong working relationships across the team.
- Communicate effectively across all levels of the team.
Required Education and Experience:
- Demonstrable experience in a pure planning role.
- Data literate with demonstrable expertise in understanding, interpreting, and applying various data sources.
- Strong experience and interest in dedicated planning tools.
- Proven experience in media at Senior Manager level.
Life at WPP Media & Benefits: Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
Business Director, Planning in London employer: WPP Media WPP
WPP Media is an exceptional employer that champions creativity and growth, offering a dynamic work environment where employees can thrive. With a strong focus on employee development, comprehensive benefits, and a culture of inclusivity, WPP Media empowers its team to leverage cutting-edge data and technology in their roles. Located in the heart of the UK, employees enjoy a collaborative atmosphere that fosters innovation and meaningful connections, making it an ideal place for those seeking a rewarding career in media planning.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director, Planning in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to shine in front of the real interviewers.
✨Tip Number 4
Don’t forget to follow up after your interviews! A simple thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Business Director, Planning in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with WPP Media's values and the specific role of Business Director, Planning. Show us that you get what we're about!
Be Clear and Concise:When it comes to your written application, clarity is key. Use straightforward language and avoid jargon where possible. We want to see your ideas shine without getting lost in complicated phrasing.
Showcase Your Experience:Highlight your relevant experience and skills that align with the job description. Use specific examples to demonstrate how you've tackled similar challenges in the past. We love seeing real-world applications of your expertise!
Apply Through Our Website:Make sure to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at WPP Media WPP
✨Know Your Data
As a Business Director in Planning, you'll need to demonstrate your expertise in data analytics. Brush up on industry-standard media research tools like ComScore and YouGov. Be ready to discuss how you've used data to inform strategic decisions in past roles.
✨Showcase Your Planning Craft
This role requires a strong understanding of the planning craft. Prepare examples of innovative media plans you've developed, focusing on how you integrated insights and analytics into your strategies. Highlight your ability to create compelling narratives from complex data.
✨Build Relationships
Client relationship management is key in this position. Think about how you've maintained fantastic relationships with clients in the past. Be prepared to share specific examples of how you've delivered high-quality presentations and actionable insights that have impressed clients.
✨Collaborate Effectively
Collaboration is crucial in this role, especially with cross-functional teams. Prepare to discuss how you've worked with different departments, such as Strategy and Activation, to ensure a unified approach. Highlight any experiences where your collaborative efforts led to successful campaign outcomes.
