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- Tasks: Lead strategic direction for adidas campaigns and translate insights into compelling media strategies.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, health benefits, and significant paid time off.
- Other info: Hybrid work model fostering creativity and collaboration.
- Why this job: Make an impact on iconic brands while working in a dynamic, collaborative environment.
- Qualifications: 8+ years in media or consultancy with strong leadership and analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics and insights and powered by data and technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
This is a fantastic opportunity for a Strategy Associate Director to join a high-performing team, shaping the strategic future for adidas, one of the world's most iconic and innovative brands. Sitting within the central adidas EU Brand Planning team, you will be instrumental in defining and driving the strategic direction of major, pan-European campaigns. You will lead innovative strategic framework development, translate complex insights into compelling media strategies, and guide their execution across our specialist Hubs and 19 local market teams. This includes leading through influence, nurturing and supporting the planning team across various levels to foster their strategic development. Your impact will be immediate, ensuring robust strategic foundations for campaigns and fostering strong relationships across the agency network and with senior client stakeholders.
Beyond operational excellence, you will be a visionary leader in strategic planning, leveraging advanced data and insights to architect groundbreaking campaign guidance and drive exceptional performance. This is a crucial role for a seasoned, proactive strategic leader ready to define and accelerate the strategic agenda in a fast-paced, highly influential, pan-European environment.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
We are looking for a visionary and highly accomplished strategic leader with 8+ years of progressive experience in a media agency or strategic consultancy, ready to take on a significant strategic role. The ideal candidate will demonstrate:
- A profound strategic acumen for media, advertising, and the adidas brand, coupled with deep understanding of frameworks, consumer insights, and market dynamics in sport, fashion, and entertainment.
- Proven leadership through influence, with the ability to guide complex strategic projects, foster team development, and drive business outcomes.
- Exceptional communication and client relationship skills, adept at influencing senior stakeholders and articulating complex strategies with conviction.
- An advanced analytical and data-driven mindset, experienced in leveraging insights to shape groundbreaking strategic recommendations.
- Expert technical proficiency in strategic planning tools, advanced analytics platforms, and industry insight tools.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Associate Director, Strategy in London employer: WPP Media WPP
Contact Detail:
WPP Media WPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director, Strategy in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at WPP Media or similar companies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s culture and values. WPP Media is all about creativity and collaboration, so think of examples from your past that showcase how you embody these traits.
✨Tip Number 3
Showcase your strategic thinking! Be ready to discuss how you've used data and insights to drive successful campaigns. WPP Media loves a candidate who can turn complex information into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the WPP Media family.
We think you need these skills to ace Associate Director, Strategy in London
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can translate complex insights into compelling strategies, just like the role requires!
Be Authentic: Let your personality shine through in your application. We value creativity and individuality, so don’t be afraid to express what makes you unique and how you can contribute to our team.
Tailor Your Experience: Make sure to align your past experiences with the job description. We’re looking for someone who understands media, advertising, and the adidas brand, so connect the dots for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at WPP Media WPP
✨Know Your Stuff
Before the interview, dive deep into WPP Media and its core values. Understand their approach to creativity and how they leverage data and technology. Being able to discuss specific campaigns or strategies they've implemented will show your genuine interest and knowledge.
✨Showcase Your Leadership Skills
As a potential Associate Director, it's crucial to demonstrate your leadership capabilities. Prepare examples of how you've influenced teams or projects in the past. Highlight your ability to nurture talent and drive strategic initiatives, as this aligns with what WPP Media is looking for.
✨Be Data-Driven
Given the emphasis on analytics and insights, come prepared with examples of how you've used data to inform your strategies. Discuss any tools or platforms you're familiar with, and be ready to explain how you can leverage these to create impactful media strategies for adidas.
✨Build Rapport with Stakeholders
WPP Media values strong relationships with clients and stakeholders. Practice articulating complex strategies clearly and confidently. Think about how you can connect with the interviewers on a personal level, perhaps by discussing shared interests in media or creative campaigns.