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- Tasks: Lead analytics projects, develop measurement frameworks, and optimise media campaigns for top brands.
- Company: Join WPP Media, a pioneering force in AI-driven media and creative transformation.
- Benefits: Enjoy competitive pay, extensive training, and a supportive hybrid work environment.
- Other info: Be part of an award-winning team with excellent career growth opportunities.
- Why this job: Make a real impact by harnessing data to drive brand success and innovation.
- Qualifications: Degree in a quantitative field and experience in analytics or data science required.
The predicted salary is between 60000 - 80000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics and insights and powered by data and technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
We are seeking an Associate Director to join our Global Analytics & Insights team, reporting into the VP of Global Analytics. The team focuses on media effectiveness measurement, campaign analysis and client communication to help make brands become more valuable to the world. You will be working with a leading travel brand, to harness their data and improve the performance of their campaigns, developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role.
Some of the things we'd like you to do:
- Partner with the Global Analytics lead to develop and communicate global measurement frameworks to local regional and market level teams.
- Operationalize global measurement approaches so local regions and markets approach media analytics in a consistent way.
- Develop standardized analytics tools and analysis through the development of AI agents.
- Build and apply a deep understanding of marketing objectives to support Account teams with comprehensive measurement and testing plans.
- Deliver insightful campaign reviews with actionable recommendations to improve marketing effectiveness.
- Provide actionable insights and design experiments to optimise campaign performance - focusing on brand and conversion lift studies.
- Be a reliable day-to-day point of contact for global clients and maintain robust client relationships.
- Manage relationships with data engineering teams and set automation strategies to integrate new tools and solutions.
- Translate complex data concepts for stakeholders and contribute to the company's data strategy, promoting data-driven innovation within the media industry.
Skills and Experience
You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science.
Experience in analytics, measurement, data science, or a related field. Knowledge of applying measurement to media campaigns through Meta/Google/TikTok/Snapchat/Pinterest, through brand and conversion lift studies, matched market tests or otherwise.
Strong understanding of statistics including hypothesis testing, descriptive statistics and distribution theory. Strong communication skills, with the ability to present complex ideas to both technical and non-technical audiences.
Ability to project manage analytics projects. Highly capable at presenting data in a visually engaging and insightful manner that cuts through the noise.
Stay up-to-date with the latest industry trends and advancements in data science and analytics. Proficiency in SQL and R/Python, including understanding of packages such as pandas, numpy, scipy and matplotlib is desired.
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual.
This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
Analytics Associate Director in London employer: WPP Media WPP
Contact Detail:
WPP Media WPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Analytics Associate Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at WPP Media. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by diving deep into WPP's projects and values. Show us how your skills align with our mission to drive transformational growth.
✨Tip Number 3
Practice your data storytelling! Be ready to explain complex analytics in simple terms. We love candidates who can make data relatable and actionable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always on the lookout for talent like yours!
We think you need these skills to ace Analytics Associate Director in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director, Analytics role. Highlight your experience in analytics and data-driven decision-making, as well as any relevant projects that showcase your skills in media effectiveness measurement.
Showcase Your Skills: Don’t just list your qualifications; demonstrate how your skills align with the job description. Use specific examples from your past work to illustrate your problem-solving abilities and your understanding of media analytics.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Avoid jargon unless it's industry-specific and relevant. We want to see your personality shine through, so make it engaging while still being professional.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application is seen by the right people and helps us streamline the process. Plus, it’s super easy!
How to prepare for a job interview at WPP Media WPP
✨Know Your Numbers
As an Associate Director in Analytics, you'll need to be highly numerate. Brush up on your statistical knowledge and be ready to discuss how you've applied data analysis in previous roles. Prepare examples of how you've interpreted data to drive decisions, especially in media campaigns.
✨Understand the Company Culture
WPP Media values creativity, collaboration, and trust. Familiarise yourself with their core values and think about how you can embody these in your responses. Be prepared to share experiences that demonstrate your ability to lead collectively and inspire creativity within a team.
✨Prepare for Technical Questions
Expect questions around SQL, R/Python, and media analytics. Review key concepts and be ready to explain how you've used these tools in past projects. You might even want to prepare a mini case study to showcase your problem-solving skills and analytical thinking.
✨Showcase Your Communication Skills
You'll need to present complex ideas to both technical and non-technical audiences. Practice explaining your past projects in simple terms, focusing on the impact of your work. Think about how you can translate data insights into actionable recommendations that resonate with clients.