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- Tasks: Manage paid search campaigns and mentor team members to exceed client expectations.
- Company: Join WPP Media, a leading creative and media agency with a focus on AI-driven solutions.
- Benefits: Enjoy competitive pay, health benefits, and a supportive hybrid work environment.
- Other info: Opportunities for personal growth and a vibrant workplace culture await you.
- Why this job: Be part of a dynamic team driving innovation in digital marketing and client success.
- Qualifications: Experience in paid search and strong leadership skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
T&P is one of the world's leading full service creative and media agencies, connecting talent and tech to drive growth for brands. Formed by the integration of The Partnership and mSix Partners, it brings together content and distribution into a single, holistic end to end marketing solution. Backed by WPP and WPP Media and combined with the agility of an entrepreneurial Partner-led mindset, the multi-discipline agency spans four continents with 45 offices and over $1.2 billion in billings globally. As an early adopter with the first ever AI-generated TV ad for Lexus in 2018, T&P is focused on harnessing AI across all its outputs with its 1,900 people already trained on WPP's proprietary AI platform Creative Studio, to deliver enhanced outcomes for clients.
As a Paid Search Account Manager, you will own the day-to-day execution of all elements of paid search activity, leveraging strong platform knowledge and supplier relationships to deliver flawless testing, media plans, optimization, and analysis. You will manage and mentor team members, overseeing their work and their development to successfully execute client deliverables and exceed client expectations. You will act as a key point of contact for colleagues supporting campaign delivery, proactively seeking both tactical and strategic optimization opportunities, contributing to campaign strategy and translating it into effective delivery.
Key Responsibilities
- Line Management: Manage one or several team members, overseeing their work and development to successfully execute client deliverables. Provide coaching and support, ensuring workloads are effectively managed.
- Campaign Management: Effectively manage your and your team’s designated search accounts, ensuring ongoing and timely optimization and proactively identifying tactical and strategic opportunities and forecasting. Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide team members on effective execution. Ensure adherence to Paid Search channel best practices for clients and contribute to the development of search best practice.
- Client & Partner Management: Develop strong relationships with colleagues supporting campaign delivery, your client, and key suppliers, leading team communications and building rapport to become a trusted advisor. Demonstrate strong knowledge of the client sector/industry, identifying strategic issues and raising questions to help stakeholders explore and understand their wider business challenges.
- People Development: Act as a motivational manager, leading by example while encouraging and coaching team members, providing feedback and recognition for a job well done. Delegate and manage workloads across team members, whilst supporting and educating planning teams on the benefits and purpose of paid search. Assist with the recruitment process for the immediate and wider team when required, attending interviews and acting as an ambassador for the team.
- Operational Excellence: Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations. Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future. Contributes to the development of strategic revenue and services opportunities.
Skills and Experience
- Paid Search Expertise: Proven experience in Paid Search, with current certifications (Google and Microsoft Ads). Excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of strategic/tactical application of Paid Search.
- Leadership & Innovation: Leads and promotes continuous innovation, and test & learn opportunities for the team and clients. Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
- Analytical & Strategic: Strong analytical skills with an aptitude for handling data. Ability to devise campaign strategy and translate it into campaign delivery.
- People Management: Proven experience managing individuals, overseeing their work and development, and motivating team members.
- Client & Partner Management: Strong relationship-building skills with clients, colleagues supporting campaign delivery, and key suppliers; ability to foster good working relationships across client teams.
- Communication: Excellent communication skills, both verbal and written, with the ability to communicate effectively with people from diverse backgrounds, cultures, and countries.
- Mindset: Passionate about Paid Search, leading by example, and driving continuous improvement.
Life at WPP Media & Benefits
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Account Manager, Paid Search in London employer: WPP Media WPP
Contact Detail:
WPP Media WPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Manager, Paid Search in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. The more people know you’re on the hunt, the better your chances of landing that Account Manager gig.
✨Tip Number 2
Prepare for interviews by researching WPP Media and understanding their approach to paid search. Be ready to discuss how your skills can contribute to their innovative strategies and show off your knowledge of AI-driven media.
✨Tip Number 3
Practice your pitch! You’ll want to clearly articulate your experience in managing paid search campaigns and how you’ve optimised them in the past. Confidence is key, so rehearse with a friend or in front of the mirror.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the WPP Media team and ready to dive into the world of paid search.
We think you need these skills to ace Account Manager, Paid Search in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Manager role. Highlight your paid search expertise and any relevant experience that aligns with what we’re looking for at WPP Media.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work to show how you’ve successfully managed campaigns or led teams. We love seeing real-world applications of your talents.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your qualifications. Share your passion for paid search and how it drives you.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it reaches the right people quickly!
How to prepare for a job interview at WPP Media WPP
✨Know Your Paid Search Inside Out
Make sure you brush up on your knowledge of paid search strategies, platforms, and best practices. Familiarise yourself with Google and Microsoft Ads, as well as any recent trends in the industry. Being able to discuss specific examples of successful campaigns will show your expertise.
✨Showcase Your Leadership Skills
As an Account Manager, you'll be expected to manage and mentor team members. Prepare to share your experiences in leading teams, providing feedback, and fostering a positive work environment. Think of specific instances where you've motivated others or improved team performance.
✨Build Rapport with the Interviewers
WPP Media values strong relationships, so make an effort to connect with your interviewers. Ask insightful questions about their experiences and the company culture. This not only shows your interest but also helps you gauge if it's the right fit for you.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving skills and strategic thinking. Think through potential challenges you might encounter in the role and how you would address them. This will demonstrate your analytical abilities and readiness for the position.