At a Glance
- Tasks: Lead cross-channel media planning and activation for top brands.
- Company: Join WPP Media, a creative transformation company shaping the future of media.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work culture.
- Other info: Hybrid work model with opportunities for personal and professional growth.
- Why this job: Make a real-world impact while collaborating with talented professionals.
- Qualifications: Experience in media planning and strong data analysis skills required.
The predicted salary is between 60000 - 75000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country.
This is meaningful work with real-world impact – the kind you can point to with pride.
Role Summary and Impact
As an Implementational Planning Account Director, you drive day-to-day excellence in cross-channel media planning and activation. Translating client strategies into detailed implementational plans across all media, you ensure seamless execution and measurable brand/performance outcomes. You collaborate deeply with specialist teams, acting as a key client contact on media performance, aligning with the OASIS framework within WPP Open.
Key Responsibilities
- Line Management: Provide direct line management, mentorship, and development for junior team members.
- Client Delivery & Management: Act as the primary day-to-day client connection, delivering integrated planning and activation, developing and presenting implementational responses, and building strong client and partner relationships.
- Cross-Channel Planning: Collaborate with Strategists and Comms Planners to translate overarching media strategies into detailed tactical plans across all channels, creating integrated roadmaps aligned with brand and performance goals.
- Optimisation & Performance: Lead cross-channel optimisation, implement advanced measurement, refine plans based on data and audience insights, and coordinate insights for PCAs.
- Innovation & Capability: Implement and test new tools, technologies within client campaigns, utilising WPP Open and WPP Open Intelligence for data opportunities and testing initiatives.
- Team Collaboration: Foster cross-functional collaboration with Comms Planners, Strategists, and activation specialists, presenting a unified approach aligned with the OASIS framework.
Skills and Experience
- Extensive experience in media planning, digital activation, or implementational planning, managing complex accounts and orchestrating integrated media strategies.
- Expertise in cross-channel planning, strong data analysis, integrated media testing knowledge, and client relationship management.
- Ability to translate high-level brand and performance strategies into detailed, actionable tactical plans across the entire media mix.
- Advanced knowledge of the full media landscape and core media buying platforms.
- Strong understanding of audience insights, advanced analytics, data validation, and the ability to leverage performance data for optimisation.
- Proficiency in planning and optimisation tools and integrating AI-driven tools.
- Proven ability to build trusted client relationships, present confidently, and manage expectations.
- Highly collaborative, fostering productive working relationships across internal teams and partners.
- Agile, innovative, and pioneering mindset, focused on continuous improvement, problem-solving, and passion for media testing.
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director, Implementation Planning in London employer: WPP Media WPP
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a supportive and collaborative work culture where creativity thrives. With access to cutting-edge resources and a commitment to meaningful work that impacts communities, employees enjoy competitive benefits, including comprehensive health plans and generous paid time off. The hybrid work model fosters connection and innovation, making WPP Media a rewarding place to build a career in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Implementation Planning in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. The more people know you’re looking for an Account Director role, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching WPP Media and understanding their values and culture. Tailor your responses to show how your experience aligns with their mission of creativity and growth. Remember, it’s all about demonstrating that you’re the perfect fit!
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive excellence in cross-channel media planning and activation. Highlight your past successes and how they relate to the role at WPP Media. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the WPP Media team. Let’s get you that interview!
We think you need these skills to ace Account Director, Implementation Planning in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in media planning and how it aligns with WPP Media's goals. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics where possible to demonstrate your impact. This helps us understand how you can contribute to our mission of delivering transformational growth.
Be Authentic:Let your personality shine through in your application. We value creativity and individuality, so don’t be afraid to express what makes you unique. This is your chance to show us why you’re the perfect fit for our collaborative environment.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our culture there!
How to prepare for a job interview at WPP Media WPP
✨Know Your OASIS
Familiarise yourself with the OASIS framework as it's central to the role. Be ready to discuss how you can translate high-level strategies into actionable plans, and think of examples from your past experience where you've successfully implemented similar frameworks.
✨Showcase Your Data Savvy
Since this role involves a lot of data analysis and optimisation, prepare to talk about your experience with data-driven decision-making. Bring specific examples of how you've used data insights to refine media strategies or improve performance outcomes in previous roles.
✨Demonstrate Collaborative Spirit
WPP Media values teamwork, so be prepared to share instances where you've worked closely with cross-functional teams. Highlight how you foster collaboration and build strong relationships with clients and colleagues alike.
✨Be Ready for Innovation Talk
Innovation is key in this role, especially with AI-driven tools. Think about any new technologies or methodologies you've implemented in your past work. Be ready to discuss how you can leverage WPP Open Intelligence to enhance client campaigns and drive results.
