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- Tasks: Lead innovative media campaigns across EMEA, focusing on Spain and Italy.
- Company: Join WPP Media, a creative powerhouse transforming the marketing landscape.
- Benefits: Enjoy competitive pay, generous time off, and a supportive work culture.
- Other info: Collaborative hybrid work environment with opportunities for personal growth.
- Why this job: Be at the forefront of media strategy and creativity with global brands.
- Qualifications: Experience in media activation and project management is essential.
The predicted salary is between 60000 - 75000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssencMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Role Summary and Impact
The Media Solutions Account Director reports directly to the EMEA Regional Lead and serves as a pivotal figure in our London hub. You will drive EMEA campaign planning and strategy, ensuring seamless execution across the region. A critical component of this role involves leading local market strategies, with a dedicated focus on driving performance and innovation in Spain and Italy. While based in London, you will maintain a strong collaborative link with our Delhi hub to ensure execution excellence aligns with strategic intent.
As a leader on this account, you will drive the media execution that powers this diverse global ecosystem. Success in this role involves providing campaign leadership from a strategic and tactical standpoint across channels, owning best practice, and ensuring the highest standard of campaigns are delivered on time.
Some of the things we’d like you to do:
- Strategic Leadership & Stakeholder Management: Collaborate with the EMEA Media Solutions leadership to align on regional strategy and operational standards. Lead the development and oversight of local campaign strategies for key markets, specifically customising approaches for Spain and Italy to ensure local resonance. Act as the strategic bridge between the London office and the Delhi execution hub, providing clear direction to ensure output matches client expectations. Gain a strategic understanding of the client’s business and KPIs, proactively spotting industry trends and product opportunities to enhance activity within the EMEA region.
- Account Management & Optimisation: Drive account maturity by identifying areas for improvement through cross channel learning and suggesting advanced optimisation tactics for European markets. Oversee campaign agendas and create plans to eradicate root causes of errors through rigorous tracking. Ensure the successful running of campaigns by weaving execution into the overall cross channel strategy.
- Team Operations and Liaison: Work closely with local market planning teams to ensure central strategies are effectively adapted and aligned with local market nuances. Strategise and implement automation to increase efficiency across EMEA workstreams. Partner with the Delhi hub team to bridge skill gaps and ensure they have the strategic context required for execution. Ensure optimum utilisation of resources by guiding the extended team on hygiene tasks.
Skills and Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Extensive in platform experience with one or more of the following: Meta, TikTok, DV360 (or other DSP), Google Ads. Proven Project Management and Leadership experience. Deep knowledge of the EMEA media landscape, with specific experience managing campaigns in Spain and Italy. Knowledge of media planning fundamentals e.g. reach, frequency, channels, formats. Regularly contributes to platform best practices.
Required Education and Experience:
Proven experience in media activation at Account Manager level or above, delivering excellence across brand and performance campaigns. Travel, hospitality, or similar market experience is desired, and experience working within a global client is preferred. Experience with running campaigns across multiple countries / languages. Experience working with large brands in a complex structure within an agency environment. Experience of managing vendor relationships.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director, Cross Channel in London employer: WPP Media WPP
Contact Detail:
WPP Media WPP Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director, Cross Channel in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at WPP Media or similar companies. Attend events, webinars, and even casual meet-ups to make connections that could lead to job opportunities.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand WPP Media's values and how they align with your own. This will help you showcase why you're the perfect fit for the Account Director role.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience and how it relates to the role. Highlight your knowledge of the EMEA media landscape and your ability to drive performance in Spain and Italy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the WPP Media team.
We think you need these skills to ace Account Director, Cross Channel in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Director role. Highlight your experience in media activation and any specific campaigns you've managed in Spain and Italy. We want to see how your skills align with our needs!
Showcase Your Strategic Thinking: In your application, demonstrate your ability to think strategically about media solutions. Share examples of how you've led campaigns or improved performance through innovative strategies. This is key for us at WPP Media!
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make your achievements stand out. We appreciate straightforward communication that gets right to the heart of your experience.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at WPP Media!
How to prepare for a job interview at WPP Media WPP
✨Know Your Stuff
Before the interview, dive deep into WPP Media and its unique approach to media solutions. Familiarise yourself with their AI-driven platform and how it integrates data and creativity. This knowledge will help you demonstrate your understanding of the company's mission and how you can contribute.
✨Showcase Your Strategic Mindset
As an Account Director, you'll need to lead campaign strategies across EMEA. Prepare examples from your past experiences where you've successfully developed and executed local market strategies, especially in Spain and Italy. Highlight your ability to adapt strategies to meet local nuances.
✨Emphasise Collaboration Skills
WPP Media values teamwork, so be ready to discuss how you've worked effectively with cross-functional teams. Share specific instances where you've bridged gaps between different teams or locations, like London and Delhi, to ensure seamless execution of campaigns.
✨Be Ready for Data Discussions
Since this role involves a lot of data-driven decision-making, brush up on your knowledge of media planning fundamentals and analytics. Be prepared to discuss how you've used data to optimise campaigns and drive performance in previous roles, showcasing your analytical skills.