At a Glance
- Tasks: Lead AV planning and buying for top brands like Tesco, driving innovative media strategies.
- Company: Join WPP Media, a leader in creative transformation and AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, flexible work options, and ample growth opportunities.
- Other info: Dynamic work culture with a focus on collaboration and personal development.
- Why this job: Be part of an award-winning team shaping the future of media and advertising.
- Qualifications: Proven AV planning experience and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
About EssenceMediacom: A Leading WPP Media Brand
EssenceMediacom is a new breed of media agency. Grounded in analytics and insights and powered by data and technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers.
Overview of role
EssenceMediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis, and experience, we are part of the largest media planning and buying network in the world. We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards. EssenceMediacom UK also recently won Media Agency of the decade for the second time in a row!
We’re looking for an experienced AV leader who can oversee the planning and buying across Tesco (and other accounts when required). The candidate will have a strong AV planning and buying skill set, enabling them to lead the client and take full advantage in the changing AV landscape and viewing habits.
Reporting of the role
This role would report to the Investment Partner in the Business Group.
3 best things about the job
- Exposure to a challenging and forward-thinking advertiser – Tesco, which will ensure your knowledge and understanding is furthered, making you a better media practitioner.
- Working within one of the industry’s leading AV planning and buying teams, with Mediacom regularly being the most awarded agency at the Thinkbox awards.
- Exposure not only to planning of all AV channels, but the digital specialists in response to briefs, where we make a joined-up media recommendation across all channels.
Measures of success
- Producing high quality, insight-led work that leads to tangible success for our clients (brand and trading).
- A motivated team with clearly defined roles, responsibilities, and direction.
- Strong senior client relationships, building on the agency and client partnership.
- A full understanding of the contractual commitments and overseeing the delivery of client guarantees.
- Delivered stable or improving client referral scores.
- Delivered demonstrable revenue growth or value saving within your clients.
- Delivered against all trading commitments.
Responsibilities of the role
- Overseeing the buying and ensuring delivery of all guarantees across AV on Tesco.
- Overseeing the Barter trading across Tesco.
- A happy and motivated team who have clear progression plans.
- Lead the planning of all facets of AV (including TV, BVOD, Cinema, Audio).
- Providing inspiration in relation to the future of AV, updating clients on market trends and new opportunities.
- Working with the AV team to push response to briefs from good to great.
- Ensuring One/AV principles are implemented across the group.
- Management of the AV planning and buying team.
- Driving growth in Proprietary products with a focus on Finecast and Unmissable.
- Assist in new business pitches and transition of new clients.
What you will need
- A track record of delivering guarantees for clients.
- Experience in running a large team and managing development.
- A deep understanding of how to deliver client targets.
- Deep knowledge of industry media planning tools (e.g. Techedge, BARB, TGI, Touchpoints).
- Pro-actively forge relationships with media owners, seeking out opportunities.
- Strong AV planning skills with the ability to drive One/AV principles forward across the group.
- Commercially aware.
- Ability to extract and filter relevant insights/research to support planning decisions.
- Ability to handle very complex situations and propose solutions.
- Can resolve conflict.
- Effective delegation.
- Strong negotiator.
- A confident presenter.
- Hold the room in any meeting.
- Accountable and a decision maker in your specialist area.
- Pitch ready.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising.
We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location.
Account Director - AV in London employer: WPP Media WPP
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a dynamic work culture where creativity and collaboration thrive. With access to cutting-edge resources and a commitment to professional development, employees can enhance their skills while working with leading brands like Tesco. The hybrid work model and comprehensive benefits package, including competitive medical plans and mental health awareness days, ensure a supportive environment for all team members.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director - AV in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Account Director gig.
✨Tip Number 2
Show off your skills in interviews! Prepare to discuss your AV planning and buying experience in detail. Use real examples to demonstrate how you've delivered guarantees for clients in the past.
✨Tip Number 3
Research WPP Media and its culture before your interview. Understanding their values and how they operate will help you tailor your responses and show you're a great fit for the team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the WPP Media family.
We think you need these skills to ace Account Director - AV in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Account Director role. Highlight your AV planning and buying experience, and show how you can bring value to Tesco and other accounts. We want to see how your skills align with our needs!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you've delivered guarantees for clients or driven revenue growth. We love numbers and success stories that demonstrate your impact in previous roles!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can inspire and lead a team, so don’t be afraid to show us what makes you unique and how you approach challenges creatively.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining our team at WPP Media!
How to prepare for a job interview at WPP Media WPP
✨Know Your AV Stuff
Make sure you brush up on your AV planning and buying skills. Familiarise yourself with the latest trends in the AV landscape, especially regarding Tesco and similar clients. Being able to discuss specific strategies and tools like Techedge or BARB will show that you're not just knowledgeable but also passionate about the industry.
✨Showcase Your Leadership Skills
As an Account Director, you'll be leading a team, so it's crucial to demonstrate your leadership experience. Prepare examples of how you've successfully managed teams, resolved conflicts, and driven growth in previous roles. Highlighting your ability to motivate and inspire others will set you apart.
✨Build Relationships
WPP Media values strong client relationships, so come prepared to discuss how you've forged connections with media owners and clients in the past. Share specific instances where your relationship-building skills led to successful outcomes, as this will resonate well with the interviewers.
✨Be Pitch Ready
Since you'll be assisting in new business pitches, practice your presentation skills. Be ready to present a mock pitch or discuss how you would approach a new client. This will showcase your confidence and ability to hold the room, which is essential for this role.
