Account Director in London

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

As a Paid Social Account Director, you will lead and deliver excellence in paid social campaign activation for key client accounts. You will assume day-to-day responsibility for the paid social output, providing strategic leadership for campaigns, ensuring optimal performance, and maximizing in-channel effectiveness across all key social platforms. Your focus will be on in-depth analysis, driving campaign performance, and leading and developing a team of paid social specialists. You will be a trusted voice for all things paid social, building strong relationships with clients, suppliers, and internal stakeholders within the WPP Open ecosystem, ensuring social strategy integrates with wider digital and comms strategies.

Key Responsibilities

• Line Management: Line manage a team of Paid Social specialists (e.g., Account Managers and Account Executives), providing coaching, mentorship, and support for their development, workload management, and career progression. Lead the recruitment process for your immediate team.
• Campaign Management: Oversee the production of comprehensive paid social media plans aligned with client objectives and KPIs, articulating proposed tactics to stakeholders. Ensure the standard of regular Quality Assurance (QA) checks, monitoring campaign performance, pacing, troubleshooting, and optimizing to improve performance.
• Client & Partner Management: Responsible for delivering on the overarching paid social strategy across accounts, ensuring alignment with wider digital and comms strategies. Act as a key social point-of-contact for clients, maintaining their confidence in the team's output.
• Operational Excellence: Identify opportunities to test and innovate in paid social, developing initiatives to evolve standards and efficiency across the wider team.

Skills and Experience

• Deep Paid Social Expertise: Extensive experience setting up and optimising paid social campaigns across key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc.).
• Strategic & Analytical Acumen: Strong analytical skills, compiling detailed/insightful reports, identifying trends, and recommending actions.
• Leadership & People Management: Proven experience managing a team of social specialists, including workload management, training, and mentoring.
• Client & Stakeholder Management: Proven track record of working with clients and external stakeholders, forming strong relationships, and comfortable presenting to clients and leading calls.
• Communication & Influence: Excellent communication skills, able to articulate campaign rationale and insights.
• Mindset: Collaborative, friendly, can-do attitude. Passionate about paid social, eager to test and innovate.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.