Retail Media Growth Lead (Amazon, Citrus, Criteo)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

TheManager, Commerce Media role will have a deep interest and appreciation for the uniqueness of retail and marketplaces and use their retail expertise to deliver excellence in retail media activation. They will be looking after activation across channels like search and display/programmatic for major UK retailers and Amazon. They will ensure seamless integration of performance-led retail media efforts into a holistic commerce strategy, delivering best-in-class results for clients.

This role will work as a member of a cross-functional team and inform, shape, and implement the most advanced performance-led strategies and solutions to unlock new growth opportunities across the retailer’s ad ecosystem, for one of our flagship CPG clients.

This role will partner with our clients to translate their business objectives into campaign strategies, ensure collaboration across channels to maximize client outcomes, and leverage data and tools to drive effective optimisations based on campaign parameters. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

• Account Management & Delivery
  Lead the activation of retail media strategies, defined in collaboration with Account Directors. Ensure consistently high standards, with strong adherence to processes, controls, and best practices.
• Strategic Business Understanding
  Develop a deep understanding of the client’s business, objectives, and KPIs. Apply this to shape effective, insight-led retail media activation strategies that drive measurable outcomes.
• Retail Media Platform Expertise (Amazon, Citrus, Criteo)
  Demonstrate strong experience working across key retail media platforms including Amazon, CitrusAd, and Criteo. Apply platform expertise to guide planning, optimisation, and performance, ensuring best-in-class execution across channels. Experience in Amazon DSP and On-retailer Display is essential.
• Innovation & Proactive Thinking
  Stay informed on industry trends, platform developments, and new product releases. Proactively identify and introduce opportunities to enhance client performance and maintain a competitive edge.
• Client & Partner Relationship Management
  Build and maintain strong relationships with key client stakeholders and media partners. Act as a trusted point of contact, confidently contributing insights and recommendations beyond immediate scope.
• Operational Excellence & Process Improvement
  Continuously identify opportunities to improve efficiency through better processes, automation, and adoption of tools and technology.
• Financial & Process Ownership
  Oversee activation-related financial processes, ensuring accuracy, compliance, and timely delivery across all campaigns.
• Measurement & Performance
  Maintain a strong understanding of measurement frameworks and partner capabilities. Use this knowledge to guide optimisation strategies and performance discussions with clients.
• Cross-Team Collaboration
  Work closely with cross-functional teams (including GOC) to ensure seamless integration and consistent, high-quality execution across all workstreams.

Skills and Experience

At WPP Media, our culture and people are at the heart of everything we do. In this role, it is essential to embody WPP and WPP Media’s core values:

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open Environment by balancing people and client needs, cultivating trust and collaboration.
• Lead Optimistically by championing growth and development to drive progress across the business.
• Strong experience in Retail media, including campaign set-up, management, optimisation, and reporting across both media owner and technology vendor platforms.
• Excellent understanding of the strategic and tactical application of retail media and digital marketing, with the ability to translate this into effective client solutions.
• Proven hands-on experience across key platforms, including Amazon, Criteo, and CitrusAd, with a solid understanding of the wider UK retail landscape (e.g. Tesco, Sainsbury’s, ASDA, Morrisons, Ocado) and quick commerce partners (e.g. Deliveroo, Uber Eats).
• Experience with Amazon DSP and On-retailer Display activation is essential
• Experience working with bid management platforms such as Skai and/or Pacvue.
• Demonstrated project management and team leadership experience, with the ability to manage multiple workstreams and deliver against deadlines.
• Strong stakeholder management skills, with experience coordinating across clients, internal teams, and external partners.
• High level of data literacy, with the ability to interpret performance data and translate insights into clear strategic recommendations.
• Strong attention to detail, ensuring accuracy and quality across all outputs.
• Confident communication and storytelling skills, able to present ideas and strategies clearly and persuasively to a range of stakeholders.
• A genuine drive to elevate work beyond the expected, bringing energy, curiosity, and continuous improvement to the role.

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment.That'swhywe’veadopted a hybrid approach, with teams in the office around four days a week. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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