At a Glance
- Tasks: Lead Paid Social strategies and deliver impactful recommendations for top brands.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health benefits, and a hybrid work environment.
- Other info: Collaborative culture with opportunities for professional growth and development.
- Why this job: Shape the future of media with innovative strategies and cutting-edge technology.
- Qualifications: Proven experience in Paid Social strategy and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary And Impact
Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is advanced best‑in‑class data and technology, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment. The account is looking for a ZEUR Paid Social Lead to integrate with existing category service teams and provide quality Paid Social strategic experience and leadership. The role offers variety, focusing on delivering strategic recommendations and consultancy, helping to lay the framework for excellence via local activation/delivery. The individual must be a strong storyteller, integrate a social narrative into overarching strategies, and operate as a true leader within the channel while keeping colleagues and clients up to date with the latest news from the Social Landscape. As we enter 2026, greater focus will be on integrating Paid/Owned/Earned into overarching strategic recommendations, requiring perspective on holistic social and how it can support campaigns.
Openmind Responsibilities
- Operate as the category expert in Paid Social for ZEUR, supporting the various needs of the clients.
- Support zone digital leadership with evolution and development of paid social offering across the region, including all scoped category teams’ social queries and validation of client recommendations.
- Design a Paid Social roadmap and apply maturity frameworks for each scope category to frame strategic recommendations.
- Ensure that Nestlé Global Paid Social best practices are applied throughout all strategic recommendations and support their application through to local activation.
- Forge and maintain relationships with key strategic media partners, embracing new media, technology, and data opportunities as they emerge.
- Develop zone‑level Paid Social strategies to maximise biddable performance across Nestlé Europe, adapting them for specific business units with differing objectives and budgets.
- Work closely with the ZEUR Nestlé Leads to align Paid Social strategic focuses with those of each business unit and with Nestlé at a global level.
- Build a constructive, positive rapport with senior client contacts and main partners (Meta, TikTok, Pinterest, etc.), positioning yourself as the discipline expert.
- Present confidently and communicate the value of paid social to the wider Nestlé business, distilling details into key actions and outcomes for relevant stakeholders. Storytelling capability is integral.
- Commit to driving initiatives that utilise first‑party data to support the client’s regional ambitions.
- Stay up to date on the latest trends in Paid Social and adapt strategy accordingly, aligning with global Nestlé guidance.
- Share knowledge and best practices between OpenMind and Channel & Solutions teams.
Skills And Experience
- Impressive track record of devising and implementing Paid Social strategies with measurable business performance improvements.
- Experience with businesses composed of multiple units and the complexity of overlapping social requirements.
- Experience devising multi‑market strategies within Europe or globally.
- Comprehensive knowledge of all paid social areas from granular campaign setup to impactful reporting.
- Experience across varying levels of digital and market maturity.
- Ability to connect outcomes to business decisions and discuss insights with clients that inform broader media elements.
- Ability to demystify Paid Social so clients and teams understand required actions. Craft and deliver stories that resonate beyond specialists.
- Experience leading and developing a talented, multi‑faced team to produce best‑in‑class Paid Social activity.
- A thought leader with strong Paid Social convictions, shaped by years of hands‑on experience.
- Exposure to broader Digital concepts, engaging passionately and intellectually.
- Experience with a wide range of supporting social tools.
- Extensive PowerPoint expertise and senior stakeholder presentations.
- Calm under pressure while maintaining the big picture.
Life At WPP Media & Benefits
WPP Media empowers employees to shape the next era of media, driven by a commitment to be extraordinary and to lead optimistically. Our inclusive culture fosters growth and development, offering opportunities to build professional connections and learn cutting‑edge marketing. Benefits include competitive medical, group retirement, vision and dental insurance, paid time off, partner discounts, and mental health awareness days. We are an equal opportunity employer and consider applicants for all positions without discrimination. We adopt a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Paid Social Lead employer: WPP Media Limited
WPP Media is an exceptional employer that champions innovation and inclusivity, providing a dynamic work environment where employees can thrive. With a strong focus on professional growth, employees benefit from competitive medical and retirement plans, mental health awareness days, and the opportunity to work in a hybrid model that promotes work-life balance. Joining WPP Media means being part of a forward-thinking team that leverages cutting-edge technology and data to drive impactful marketing strategies for leading global brands.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
