At a Glance
- Tasks: Gather and analyse consumer insights to support media planning and drive innovative research.
- Company: Join the dynamic Research and Insight team at EssenceMediaCom in Manchester.
- Benefits: Enjoy a hybrid work model, competitive benefits, and opportunities for professional growth.
- Other info: Be part of a supportive culture that values diversity and career progression.
- Why this job: Make an impact by transforming data into compelling insights that shape media strategies.
- Qualifications: Passion for insights, analytical skills, and experience with key research tools required.
The predicted salary is between 35000 - 45000 £ per year.
Join the Research and Insight team of EssenceMediaCom at our central Manchester campus. This role focuses on gathering, analysing, and communicating consumer insights to drive best-in-class research and support media planning across Manchester and Leeds.
Role Responsibilities
- Collaborate with internal teams to develop solutions to insight questions.
- Answer client queries and feed the planning process using a range of insight tools, covering consumer understanding, audience targeting, social listening, market interrogation, geo insights, culture, and trends.
- Scope and analyse bespoke research solutions (e.g., online quantitative surveys, focus groups, online research communities) with the Director, ensuring projects stay on timescale and budget, and liaising with clients and suppliers.
- Prepare high-quality client reports by translating complex data into clear insights and visualisations.
- Co-author proactive research pieces and thought-leadership documents for PR and new-business activities.
- Work with other EssenceMediaCom offices and WPP companies to develop and implement new insight products.
- Keep up with emerging insight trends, especially AI, and identify ways to incorporate AI into our work for client benefit.
Skills and Experience
- Passion for understanding people and communicating insights across multiple channels.
- Knowledge of key insight tools such as Brandwatch, TGI, YouGov Brand Index, etc.
- Experience with web analytics and search data (e.g., SimilarWeb, Google Keyword Planner/Trends).
- Analytical mindset with ability to craft clear narratives from data.
- Ability to analyse, interpret, and present information creatively and engagingly.
- Proficiency in Microsoft Office tools, particularly Excel and PowerPoint, and turning large datasets into compelling stories.
- Experience juggling multiple projects and responsibilities simultaneously.
- Confident communication style; independent and proactive when dealing with clients.
- Mature, enthusiastic presentation style tailored to diverse audiences.
- Excellent attention to detail.
Life at WPP Media & Benefits
WPP Media invests in employee growth and offers a supportive hybrid work model (four days in office). Employees gain access to global WPP networks, professional development, employee resource groups, and in-office events. Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts, and mental health awareness days.
Equal Opportunity
WPP Media is an equal-opportunity employer and is committed to fostering a culture of respect where everyone feels they belong and has equal opportunities to progress in their careers.
Legal Notice
This is a UK-based role and requires individuals to have the right to work in this location. Please read our Privacy Notice for more information on how we process the information you provide.
Executive, Principal Insight & Research in Manchester employer: WPP Media Limited
EssenceMediaCom is an exceptional employer located in the vibrant heart of Manchester, offering a dynamic work culture that prioritises employee growth and collaboration. With access to global networks and a supportive hybrid work model, employees benefit from comprehensive medical plans, generous paid time off, and opportunities for professional development, all while contributing to innovative research that shapes media planning. Join us to be part of a diverse team that values insights and fosters a culture of respect and belonging.
StudySmarter Expert Advice🤫
We think this is how you could land Executive, Principal Insight & Research in Manchester
✨Get to Grips with Data Visualisation Tools
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✨Join Local Business Intelligence Meetups
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✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
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We think you need these skills to ace Executive, Principal Insight & Research in Manchester
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at WPP Media Limited, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at WPP Media Limited
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with WPP Media Limited’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
