Account Manager, Social in Manchester

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how and why their media investment is working.

Role Summary & Impact

As a Paid Social Account Manager, you will play an integral role in the day‑to‑day running of busy client accounts, ensuring flawless paid social campaigns. You will develop comprehensive media plans, oversee campaign execution and drive performance optimisation across key social channels. Working closely with the Account Director, you will support and mentor team members, contribute to advanced features and strategies and act as a key point of contact for clients and partners, providing insightful data analysis and recommendations within the WPP Open ecosystem.

Reporting structure: Reports to Paid Social Account Director.

Key Responsibilities

• Campaign Management: Develop comprehensive paid social media plans (plus supporting material) aligned with client objectives and KPIs, clearly articulating the rationale for proposed tactics. Responsible for end‑to‑end setup of paid social campaigns, utilising advanced features (e.g., bid rules, third‑party tools) to achieve results. Oversee and ensure regular quality assurance checks, monitoring campaign performance, pacing, troubleshooting and optimisation to improve performance. Produce detailed and accurate weekly/monthly campaign performance reports and insightful commentary, including end‑of‑campaign reporting and quarterly/annual reviews. Identify trends and recommend on‑platform actions to capitalize or mitigate these trends.
• Client & Partner Management: Act as a key social point‑of‑contact for clients, ensuring confidence in the team’s output and supporting client calls and presentations. Demonstrate a deep understanding of media and technology developments, identify opportunities to test and innovate in paid social, and build relationships with key media partners (Meta, TikTok, Pinterest, etc.).
• People Development & Support: Work with your line‑manager to effectively manage and prioritise workloads for team members. Mentor and support team members, leading by example and assisting with their training and development. Contribute to the recruitment process, attending interviews and acting as a team ambassador.
• Operational Excellence: Identify opportunities to test and innovate in paid social; work with line‑manager to develop and implement testing/learning agendas. Ensure accurate and timely fulfilment of mandatory agency finance processes, working with team members to ensure compliance and minimise queries. Collaborate closely with planning teams and other channel specialists to ensure paid social activity complements the wider marketing mix.

Skills & Experience

• Proven experience working in a digital marketing or agency‑based role, with a strong track record of working with clients or external stakeholders.
• Extensive experience setting up and optimising paid social campaigns across key social platforms (e.g., Meta, TikTok, Pinterest).
• Training certifications (e.g., Meta Blueprint) a plus.
• Experience planning large‑scale paid social campaigns across brand and direct‑response objectives.
• Experience compiling detailed and insightful end‑of‑campaign reports and presentations; knowledge of structuring regular client review presentations.
• Strong relationship‑building skills; comfortable presenting to clients and leading calls.
• Some experience line‑managing individuals and/or helping to train others across paid social.
• Collaborative, friendly, and with a can‑do attitude.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

Equal Opportunity & Working Conditions

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. This UK‑based role requires individuals to have the right to work in the United Kingdom. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. We have adopted a hybrid approach, with teams in the office around four days a week.