At a Glance
- Tasks: Lead and optimise paid social campaigns for top brands across platforms like Meta and TikTok.
- Company: Join WPP Media, a leader in AI-driven media solutions and innovative marketing.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and a vibrant workplace culture.
- Other info: Be part of a diverse team that values growth, collaboration, and employee well-being.
- Why this job: Make an impact in the fast-paced world of social media marketing with creative strategies.
- Qualifications: Experience in managing paid social campaigns and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
The Paid Social Account Manager is responsible for the successful delivery, optimisation, and growth of paid social campaigns across WPP Media clients. This role owns day‑to‑day client relationships, leads campaign activation, and manages junior team members while ensuring best‑in‑class performance and service. The Account Manager plays a critical role in translating client objectives into effective paid social strategies, driving performance through platform expertise, and embedding WPP Media’s ways of working across all activity.
Key Responsibilities
- Client Leadership & Account Management
- Act as the day‑to‑day client contact for paid social activity, building strong and trusted relationships.
- Lead regular status calls, performance reviews, and campaign readouts with clear and confident communication.
- Translate client briefs and business objectives into effective paid social strategies and activation plans.
- Manage client expectations, timelines, budgets, and deliverables across all campaigns.
- Paid Social Strategy & Activation
- Lead the setup, activation, and ongoing optimisation of paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, LinkedIn, and X.
- Own budget management, pacing, and optimisation strategies to ensure campaigns deliver against agreed KPIs.
- Develop audience, creative, and testing strategies to continuously improve performance.
- Apply platform best practices and governance standards across all activity.
- Performance & Reporting
- Oversee the production of high‑quality performance reports that clearly articulate results, insights, and recommendations.
- Analyse campaign data to identify trends, opportunities, and risks, and proactively act on findings.
- Present performance summaries and strategic recommendations to clients with confidence and clarity.
- Ensure accurate tracking, documentation, and financial reconciliation across accounts.
- Team Management & Collaboration
- Line manage, mentor, and support Account Executives and/or Senior Executives, ensuring high standards of delivery.
- Delegate effectively while maintaining oversight of campaign quality and performance.
- Work closely with planning, creative, data, and analytics teams to deliver integrated solutions.
- Contribute to knowledge sharing and best‑practice development within the Paid Social team.
Essential Skills and Experience
- Proven experience managing paid social campaigns within an agency or performance marketing environment.
- Hands‑on expertise across major paid social platforms, particularly Meta and TikTok.
- Strong understanding of performance metrics, optimisation levers, and testing frameworks.
- Excellent client communication and stakeholder management skills.
- Ability to manage multiple workstreams, deadlines, and budgets effectively.
Desirable
- Experience line‑managing or mentoring junior team members.
- Platform certifications (Meta, TikTok, etc.).
- Experience working with large or complex client accounts.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, invest in our employees, and lead optimistically. This inclusive culture is fostered through employee resource groups, frequent in‑office events, and a comprehensive benefits package that includes competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. Please read our Privacy Notice for more information on how we process the information you provide.
Manager, Social employer: WPP Media Limited
WPP Media is an exceptional employer that prioritises employee growth and well-being, offering a vibrant work culture enriched by inclusivity and collaboration. With a comprehensive benefits package, including competitive medical plans and significant paid time off, employees are empowered to thrive both personally and professionally. The opportunity to lead innovative paid social campaigns in a dynamic environment ensures that team members can make a meaningful impact while developing their skills alongside industry leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Social
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Social
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
