At a Glance
- Tasks: Lead programmatic campaign activation across various digital channels and ensure service excellence.
- Company: Join WPP Media Solutions, a leader in innovative advertising strategies.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and discounts.
- Other info: Be part of a diverse team that values creativity and collaboration.
- Why this job: Make an impact in the fast-paced world of digital advertising and grow your career.
- Qualifications: Experience in advertising operations and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
The Activation Manager is a key member of the WPP Media Solutions activation team, responsible for ensuring service excellence in programmatic campaign activation across CTV, Audio, Online Video, DOOH, and display channels. They manage a specific segment of WPP agency operations, collaborate closely with the Activation Associate Director, and lead a team of onshore and offshore programmatic activation specialists.
Key Responsibilities
- Campaign Autonomy and Ownership: Oversee the full lifecycle of campaign management for a portfolio of clients. Act as the final approval point for all campaigns launched by the team. Drive the testing strategy for the team’s campaigns.
- Strategic Input: Contribute to forecasting and provide technical recommendations to achieve campaign goals. Support Solutions Planning with strategic responses to client briefs, including audience and technology recommendations. Assist in monetisation strategies for the team’s campaigns.
- Stakeholder & Client Interaction: Collaborate with the Solutions Planning team to meet agency KPIs. Serve as the primary activation contact for Solutions Development teams. Communicate campaign insights to commercial teams. Present in-depth post‑campaign analysis and next steps to internal teams.
- Problem Solving & Troubleshooting: Troubleshoot using technical expertise and escalate complex issues as needed. Act as a key escalation point for campaign management issues. Coordinate with senior members to resolve complex campaign and billing issues.
- Commercial Acumen: Ensure financial accuracy across the campaign portfolio. Oversee the reporting process for the portfolio to ensure accuracy.
Skills and Experience
In this role, it will be critical to embrace WPP & WPP Media’s shared core values: Be Extraordinary by Leading Collectively to Inspire Transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Experience: Experience in Advertising Operations, Programmatic Trading, or Campaign Management. Familiarity with multiple DSPs; exposure to SSPs is advantageous. Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics. A passion for driving campaign performance. Eagerness to expand knowledge in digital and addressable channels. Highly organised with excellent time-management and prioritisation skills. Keen attention to detail. Ability to manage expectations, work at a fast pace, and build strong colleague relationships. Proficiency in Excel and analytical skills; willingness to learn key business systems. A data-driven and performance-focused programmatic expert. Independent initiative combined with a collaborative spirit. Exceptional communication skills for technical and non-technical audiences. Ability to forge strong relationships to meet client needs. Problem‑solving abilities with a proactive approach to challenges.
Benefits: Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
Equity, Environment, Opportunity, Diversity: WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. (Please note this is a UK based role and requires individuals to have the right to work in this location).
Manager, Programmatic Activation employer: WPP Media Limited
WPP Media Solutions is an exceptional employer that prioritises employee growth and a collaborative work culture, making it an ideal place for those passionate about programmatic advertising. With competitive benefits including comprehensive medical plans, generous paid time off, and a commitment to diversity and inclusion, employees are empowered to thrive both personally and professionally in a supportive environment. Located in the UK, this role offers the unique opportunity to lead innovative campaigns while working alongside talented professionals dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Programmatic Activation
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Media Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Programmatic Activation
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
