At a Glance
- Tasks: Lead the creation of epic branded entertainment solutions for top brands and platforms.
- Company: Join WPP Media, the UK's largest media agency network, driving growth for leading brands.
- Benefits: Enjoy competitive pay, extensive benefits, and a culture that champions creativity and collaboration.
- Other info: Be part of an inclusive environment that values growth, connection, and innovation.
- Why this job: Shape the future of entertainment while working with major brands and industry leaders.
- Qualifications: Experience in branded entertainment and strong creative instincts are essential.
The predicted salary is between 80000 - 100000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
WPP Media is the UK’s biggest media agency network, providing a client‑centric vision of being the most trusted growth partner for brands. Our Sports & Entertainment practice focuses on the development of brand partnerships, sponsorships, branded entertainment, and socially driven content solutions for brands. We work with the biggest and most impactful brands, platforms, IP, rights holders, talent, and creators to drive our work. The vision of our 100+ dedicated craft experts is simple – We make brands epic in culture.
The VP of Branded Entertainment will lead the development and delivery of world‑class branded entertainment solutions across WPP’s media agency brands, ensuring our brands are connected to the biggest platforms, talent, and IP shaping today’s entertainment landscape. You will help shape and oversee best practice for BE responses to client briefs, from linear and streaming AFPs to social‑first series and talent‑led partnerships. Working across WPP agencies and with external partners, you’ll build creative, culturally resonant, and commercially robust entertainment properties that deliver measurable brand and audience impact.
Key Responsibilities
- Leadership & Strategy
- Define and drive the WPP MS&E Branded Entertainment proposition across all agencies and clients.
- Act as the senior strategic lead on all BE responses — ensuring creative excellence, commercial rigour, and cultural relevance.
- Identify key growth areas in branded entertainment (streaming, creator economy, sport, gaming, etc.) and translate these into actionable opportunities for clients.
- Creative & Commercial Development
- Lead the ideation and packaging of entertainment formats — from long‑form AFPs and documentary storytelling to digital‑first and influencer‑led series.
- Connect brands with major entertainment ecosystems: broadcasters, streamers, studios, publishers, and production partners.
- Oversee commercial negotiations and deal structures that align brand investment with IP value and audience reach.
- Partnership & Platform Relationships
- Build and maintain senior relationships with entertainment platforms (Netflix, Amazon, Sky, YouTube, TikTok, Meta, Spotify, etc.) and production partners.
- Leverage WPP’s scale to unlock access to talent, rights holders, and premium content opportunities.
- Collaborate with WPP’s talent and influencer teams to integrate celebrity and creator partnerships into BE strategies.
- Cross‑Agency Integration
- Work closely with media and creative agency leads (EssenceMediacom, Wavemaker, Mindshare, T&P etc.) to embed BE thinking into client strategies.
- Champion the role of entertainment as a strategic lever within broader media and partnership ecosystems.
- Create frameworks, toolkits, and best practices that elevate BE standards across the WPP network.
- Measurement & Impact
- Define and implement measurement frameworks that demonstrate cultural impact, audience engagement, and business outcomes.
- Collaborate with data and insight teams to evidence the effectiveness of branded entertainment in driving brand growth and cultural relevance.
Experience & Skills
- Experience in branded entertainment, content partnerships, or media‑led storytelling.
- Proven track record in developing and producing entertainment properties with major brands, platforms, or broadcasters.
- Strong creative instincts and commercial acumen — able to balance storytelling ambition with client business goals.
- Deep understanding of the entertainment ecosystem — from linear and streaming platforms to social video and creator‑led content.
- Confident leading senior client conversations and representing WPP in market.
- Networked across entertainment, production, and talent industries.
- Excellent communicator and collaborator across creative, media, and commercial teams.
What Success Looks Like
- WPP brands are leading the industry in creating entertainment that audiences choose to spend time with.
- Increased visibility of WPP S&E in the entertainment industry through award‑winning, high‑impact work.
- Strong partnerships with leading entertainment platforms and producers.
- Consistent pipeline of breakthrough branded entertainment projects driving cultural and business results.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
WPP Media is a UK‑based role and requires individuals to have the right to work in this location.
VP, Branded Entertainment in London employer: WPP Media Limited
WPP Media is an exceptional employer that champions creativity and growth, offering a vibrant work culture where employees are empowered to shape the future of media. With a commitment to professional development, comprehensive benefits, and a collaborative environment, WPP Media fosters an inclusive atmosphere that celebrates diversity and encourages innovation. Located in the UK, this role provides unique opportunities to connect with leading entertainment platforms and drive impactful branded entertainment solutions for some of the world's most renowned brands.
StudySmarter Expert Advice🤫
We think this is how you could land VP, Branded Entertainment in London
✨Show Your Creative Side
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We think you need these skills to ace VP, Branded Entertainment in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media Limited
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
