At a Glance
- Tasks: Create stunning data visualisations and dashboards to drive media insights.
- Company: Join WPP Media, a leader in AI-driven media solutions.
- Benefits: Enjoy competitive pay, health perks, and a flexible hybrid work environment.
- Other info: Be part of an inclusive culture with growth opportunities and team events.
- Why this job: Make an impact by transforming data into compelling stories for global clients.
- Qualifications: Experience in data visualisation and business intelligence tools like PowerBI.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP Media is WPP’s AI‑driven media operating unit, leveraging media, data, and partnerships to deliver creative personalization at scale. Powered by WPP Open and Open Intelligence, we help clients see exactly where, how, and why their media investment is working.
Role Summary & Impact
The BI Analyst (Data Visualization) will serve as a data visualization expert on a BI and engineering team assigned to one of WPP’s major global clients. The role involves building and maintaining a global data warehouse, taxonomy management, data checker tools, automated reports, and data provisioning applications to ensure media and marketing stakeholders worldwide have access to the right data and insights for decision making.
Key responsibilities include maintaining a global Measure‑based reporting solution, leveraging existing templates and building custom collectors, data models, cloud architectures, and visualizations as needed. The analyst will automate the collection and transformation of disparate marketing data into a single source of truth, continually improving it to incorporate new data sources and derive new insights.
Primary Responsibilities
- Design and maintain rich, useful media campaign performance dashboards in Microsoft PowerBI.
- Coordinate with data engineers on the development of data views for use in dashboards.
- Build and maintain prototype dashboards’ visuals and semantic layers.
- Lead UAT processes for revised prototype dashboards, presenting features to and collecting feedback from internal and client‑side stakeholders.
- Update dashboards per client‑prioritized feedback.
- Work with team leadership and WPP OMS teams to include dashboards in the agency operating system.
- Develop technical and training documentation for media, analytic, and technical audiences.
- Participate in training sessions for the launch of dashboards.
- Coordinate with single‑region focused campaign analytics and technical teams to aid in local‑market customization efforts.
- Gather, vet, and manage changes to the global taxonomy.
Skills & Experience
- Experience in data visualization, preferably handling advertising media or marketing data.
- Professional experience with business intelligence tools, preferably Microsoft PowerBI.
- Analytically minded, able to understand and overcome technically complex challenges, and to tell compelling stories with data.
- Experience in designing or maintaining taxonomy‑based data operations.
- Strong organizational skills and attention to detail, including the ability to manage multiple tasks autonomously.
- Strong spoken and written communication skills, ensuring your thoughts and needs are heard and understood.
- A passion for the digital marketing ecosystem and an understanding of the role that data plays within it.
- Deliver best results when working in a team environment, and the ability to partner effectively with people of varying degrees of technical capability.
Desirable
- Previous experience working with data and technology.
- Experience with digital marketing platforms and the data they generate, in particular Google Marketing Platform, Facebook, TikTok, etc.
- An understanding of how data is tracked and exchanged in digital advertising, including the role of ad servers and third‑party tech vendors.
- Experience using or building reports with business intelligence software, ideally Microsoft PowerBI.
- Work experience within a marketing organization, preferably at a media agency or related company (e.g., publisher, ad tech, client marketing organization).
Life At WPP Media & Benefits
WPP Media is committed to fostering an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is supported by employee resource groups and frequent in‑office events. We offer competitive medical, dental, vision, group retirement plans, significant paid time off, preferential partner discounts, and employee mental health awareness days.
We operate a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
Senior Manager - BI Engineer in London employer: WPP Media Limited
WPP Media is an exceptional employer that champions a culture of inclusivity and collaboration, providing employees with ample opportunities for professional growth and development. With a commitment to employee well-being, we offer competitive benefits including comprehensive health plans, generous paid time off, and a hybrid work model that promotes work-life balance. Join us in a dynamic environment where your contributions directly impact major global clients and where creativity thrives through teamwork and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager - BI Engineer in London
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like WPP Media Limited!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Senior Manager - BI Engineer in London
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at WPP Media Limited, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at WPP Media Limited
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with WPP Media Limited’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
