Overview
Paid Search Senior Account Executive responsible for the execution of paid search activity. Deliver structured experimentations, accurate media plans & billing, performance optimisation, and reporting & analysis. Manage supplier relationships and support a high‑performance, client‑centric team.
Responsibilities
- Oversee and mentor junior team members, ensuring quality work and providing guidance.
- Adhere to the Wavemaker Way for Paid Search and contribute to product development.
- Leverage available technology and third‑party tools (e.g., Unlock, GroupM Automations Portal).
- Conduct day‑to‑day QA across activation, minimizing error and risk.
- Build solid working relationships with internal client teams, clients and suppliers.
- Prepare performance commentary and weekly reporting; maintain high quality of output.
- Collaborate with Global Hub to ensure diagnostics and governance meet the highest standards.
- Actively participate in Paid Search community events, training and internal meetings.
- Collaborate on the implementation and optimisation of paid search campaigns.
- Run best‑practice compliant campaigns, continuously optimising and seeking performance improvements.
- Identify gaps, propose solutions and work with line managers to improve performance and drive efficiencies.
- Spot data trends, fix alerts and anomalies before they become issues.
- Own elements of the testing plan: generate ideas, plan, execute and evaluate tests with accuracy.
- Ensure service level agreements are met, deadlines achieved and tasks managed via the project‑management suite.
Qualifications & Skills
- Deep, current Paid Search knowledge with certifications in Google Ads and Microsoft Ads.
- Experience with bid management and core PPC technology platforms (e.g., Google Analytics, GMP, SA360, Adobe).
- Excellent Microsoft Office skills, particularly Excel and PowerPoint.
- Experience in Google Data Studio or a similar reporting platform.
- Operational proficiency and strong project‑management skills; manage multiple tasks simultaneously.
- Self‑starter with a passion for digital marketing and a willingness to push boundaries.
- Analytical mindset focused on causation, not just correlation; translate insight into actionable strategy.
- Immaculate attention to detail and proactive attitude.
Benefits
- Competitive medical, group retirement plans, vision and dental insurance.
- Paid time off and preferential partner discounts.
- Employee mental health awareness days.
- Hybrid work model: teams in the office up to four days a week.
- Opportunities to leverage global WPP networks for professional growth.
Equal Opportunity / EEO Statement
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. All applicants will receive fair consideration.
Note: This is a UK‑based role and requires individuals to have the right to work in this location.
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