At a Glance
- Tasks: Analyse data and deliver insights to shape UK Government marketing strategies.
- Company: Join WPP, a leading global marketing agency with a focus on innovation.
- Benefits: Enjoy competitive pay, health benefits, and a supportive work environment.
- Other info: Collaborative culture with opportunities for growth and professional development.
- Why this job: Make a real impact on government communications while developing your analytical skills.
- Qualifications: Bachelor’s degree in a quantitative field and experience in data analysis.
The predicted salary is between 30000 - 40000 £ per year.
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
Join an award‑winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650 you’ll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. Named WPP 650 after the 650 UK parliamentary constituencies, our work must reflect the full breadth of the country, every community, every audience. The challenges are complex, the problems worth solving, and the learning is constant. You’ll tackle issues that matter, alongside talented colleagues who care deeply about what they do. It’s demanding – but always rewarding. This is meaningful work with real‑world impact – the kind you can point to with pride.
Analytics Senior Associate – Government
We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI‑enabled media and data platform for the next era of advertising. Our UK analytics capabilities are central to our success, empowering WPP Media’s clients with a full range of analytics services that deliver tangible impact.
This role sits within the broader WPP Media analytics structure, drawing on the specialist expertise of modelling, analytics consultancy, and data science & solutions teams.
Position Overview
The Analytics Senior Associate, Government will be an integral member of the dedicated analytics team supporting the UK Government account. This role is designed for individuals with 2‑3 years of experience who are eager to deepen their expertise in marketing effectiveness and data analysis. The Senior Associate will be actively involved in the delivery of measurement and insight projects from beginning to end, from data analysis and report production to supporting client presentations. The role demands a strong analytical mindset, a keen interest in developing expertise in various measurement techniques, and the ability to autonomously produce accurate and insightful reports to inform critical UK Government communication strategies.
Client Leadership
- Support client interactions by preparing data visualisations and analytical summaries for presentations to UK Government clients and agency teams.
- Liaise with key stakeholders, including suppliers and internal WPP teams, throughout the measurement process to ensure smooth project execution.
- Contribute to understanding client project needs and objectives, assisting in the delivery of relevant and useful insights.
Strategic Measurement & Delivery
- Assist on the delivery of measurement and insight projects from beginning to end, taking increasing responsibility for project components.
- Help to analyse diverse data sets, identifying trends and patterns, and drawing useful conclusions from the insights.
- Autonomously design, create, and produce accurate campaign performance reports from client specifications, ensuring they meet both internal and external client needs.
- Develop a comprehensive understanding of the full range of digital performance metrics, their typical applications, and limitations.
- Become an expert user of various measurement techniques such as marketing mix modelling, qualitative & quantitative research, and digital attribution.
- Develop a core understanding of digital advertising and ad‑serving technology, gaining relevant accreditations where applicable.
- Become a fluent user of advanced Excel and competent in using all visualisation tools available at WPP (Power BI, Tableau, Data Studio, Omniscope, etc.) and Google Cloud Platform.
- Work with planning and activation teams to ensure the learnings from previous analysis are fed back into future planning cycles.
- Contribute to understanding the drivers of performance beyond marketing levers to provide a broader view on maximising client performance.
Commercial Growth & Innovation
- Learn about the commercial side of research projects, including working to client budgets and collaborating with external suppliers.
- Actively engage in industry discussions and training to stay updated on the latest measurement techniques and analytical tools.
Team Leadership & Development
- Collaborate effectively with a range of people across the team, demonstrating strong team‑player attributes.
- Be an active member of relevant industry bodies (e.g., Media Research Group), and attend their training and events where applicable.
- Develop an understanding of relevant third‑party suppliers and identify which ones are most appropriate to support on projects.
Skills And Experience Required
- A Bachelor’s degree in a quantitative field such as statistics, mathematics, economics, or marketing.
- Proven experience in marketing effectiveness, media measurement, or data analysis, preferably within an agency environment.
- A strong analytical mindset, with an ability to identify trends and patterns within research data sets, and using sound judgement to assess data quality.
- An understanding of different types of quantitative and qualitative research methods and using data to understand consumer behaviour.
- Ability to examine data sets and present data back in the most appropriate manner, following guidelines and best practices.
- Experience or strong willingness to develop expertise in audience planning tools such as TGI, YouGov Profiles, social listening tools such as Brandwatch and Meltwater, and industry insight tools such as Mintel, Foresight Factory, Statista.
- Developing expertise in the production of research materials such as questionnaires and discussion guides.
- Excellent communication skills, both written and verbal, with the ability to represent WPP in a professional manner.
- A good understanding of project management principles for research and insight projects (briefing, proposals, timelines, reporting).
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We also lead optimistically, firmly believing in and championing growth and development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package includes competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment. All positions are vacated at 4 days a week in the office, but flexibility is available upon discussion. Please note this is a UK based role and requires individuals to have the right to work in this location.
Marketing Analyst in London employer: WPP Media Limited
WPP is an exceptional employer that prioritises employee growth and well-being, offering a collaborative and inclusive work culture where curiosity and kindness thrive. With a commitment to meaningful work that shapes lives, employees benefit from extensive professional development opportunities, a comprehensive benefits package, and a supportive environment that fosters creativity and connection. Located in the heart of the UK government, WPP Media empowers its team to make a real-world impact while enjoying a flexible work schedule and a vibrant community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching WPP and its projects. Understand their values and how they impact the UK Government. Tailor your responses to show how your skills align with their mission and the role of a Marketing Analyst.
✨Tip Number 3
Practice your data storytelling skills! Be ready to explain complex data insights in a simple way. Use examples from your past experiences to demonstrate how you've turned data into actionable strategies.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the WPP team.
We think you need these skills to ace Marketing Analyst in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Analyst role. Highlight relevant experience and skills that match the job description, especially in data analysis and marketing effectiveness. We want to see how you can contribute to our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your background aligns with WPP's goals. Be genuine and let your personality come through – we love seeing enthusiasm!
Showcase Your Analytical Skills:Since this role is all about data, make sure to showcase your analytical skills in your application. Mention specific tools or techniques you've used, like Excel or data visualisation software, to demonstrate your expertise. We’re keen on candidates who can hit the ground running!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at WPP Media!
How to prepare for a job interview at WPP Media Limited
✨Know Your Numbers
As a Marketing Analyst, you'll be dealing with data all the time. Brush up on your analytical skills and be ready to discuss specific metrics or case studies where you've successfully used data to drive decisions. This shows you can not only analyse but also apply insights effectively.
✨Master the Tools
Familiarise yourself with the tools mentioned in the job description, like Power BI, Tableau, and Google Cloud Platform. If you can demonstrate your proficiency with these during the interview, it’ll give you a significant edge. Maybe even prepare a quick demo of a report you've created!
✨Understand the Client's Needs
WPP works closely with clients, especially in government sectors. Research their recent projects and think about how your skills can help them achieve their goals. Being able to articulate how you can add value to their specific needs will set you apart from other candidates.
✨Show Your Collaborative Spirit
This role emphasises teamwork and collaboration. Be prepared to share examples of how you've worked effectively in teams, especially in high-pressure situations. Highlighting your ability to communicate and collaborate will resonate well with the values of WPP.
