At a Glance
- Tasks: Lead programmatic media strategies and oversee campaign executions across multiple EMEA markets.
- Company: Join a dynamic team at WPP Media, a leader in digital marketing.
- Benefits: Enjoy competitive pay, health benefits, generous time off, and a supportive work culture.
- Other info: Hybrid work model with opportunities for career growth and mentorship.
- Why this job: Make an impact in the fast-paced world of programmatic media and digital transformation.
- Qualifications: Experience in digital media, managing teams, and running large-scale programmatic accounts.
The predicted salary is between 60000 - 80000 £ per year.
Programmatic involves planning and flawlessly executing programmatically bought media plans across display, video, mobile and emerging biddable & programmatic platforms, deploying platform knowledge & audience data, and developing technology to facilitate 1:1 communication with audiences. You will be the programmatic media lead, providing strategic insight and consultancy to local markets, overseeing campaign executions managed centrally across multiple EMEA markets.
Responsibilities
- Effectively oversee your team’s programmatic accounts; ensure ongoing and timely optimisation and proactively seek tactical and strategic opportunities.
- Take full responsibility for all wider client or team programmatic deliverables, including financial and commercial aspects, and lead reviews of client or team deliverables.
- Work closely with the Social / Cross‑Channel Activation Director to deliver integrated channel strategy across central campaign activations, and support programmatic‑involved transformation projects across AdTech.
- Consult and engage with local territories to drive digital maturity across Display & Programmatic.
- Act as a mentor to team members, encouraging development and career planning.
- Collaborate with Reservation Media, Investment teams and GroupM local partner agencies to research, onboard and develop best practice for emerging programmatic platforms.
Skills And Experience
- Experience in a digital media agency or equivalent, managing teams and collaborating with Account Directors / Heads‑of‑Programmatic and marketing directors/managers on the client side.
- Experience with planning and running large‑scale programmatic accounts, preferably via DV360 (formerly DBM) but also Amazon, Trade Desk, AppNexus, Avocet.
- Advanced experience with YouTube (via Google Ads) is required.
- Proficiency in running campaigns across multiple countries / languages.
- Advanced knowledge of in‑market programmatic challenges for key EMEA, LATAM & APAC markets – UK, DE, AU, MX, etc. – and the ability to devise solutions and develop our programmatic practice in challenging environments.
- Experience delivering integrated digital campaigns for large clients – Search, Display, Social, etc.
Desired
- Extensive knowledge of Campaign Manager and the Google tech stack.
- Google Ads certification (including video).
- Experience with Doubleclick Search and certification.
- Experience with Google Analytics and certification.
- Proficiency with programmatic tools and solutions that streamline workflows.
Benefits
- Competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We uphold a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. This is a UK‑based role and requires the right to work in this location.
Account Director, Programmatic in London employer: WPP Media Limited
At WPP Media, we pride ourselves on being an exceptional employer that champions creativity and collaboration. Our vibrant work culture fosters personal and professional growth, offering extensive benefits such as competitive medical plans, generous paid time off, and a commitment to mental health awareness. With a hybrid working model and a focus on inclusivity, we empower our employees to thrive in their careers while making a meaningful impact across EMEA markets.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Programmatic in London
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We think you need these skills to ace Account Director, Programmatic in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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