At a Glance
- Tasks: Lead innovative media campaigns for top brands, driving strategic planning and data-driven insights.
- Company: Join WPP Media, a pioneering agency at the forefront of marketing and media innovation.
- Benefits: Enjoy competitive pay, extensive benefits, and a supportive, inclusive work culture.
- Other info: Flexible hybrid work environment with opportunities for career growth and development.
- Why this job: Make a real impact in the media landscape while collaborating with talented professionals.
- Qualifications: Proven experience in media planning and strong analytical skills required.
The predicted salary is between 60000 - 80000 £ per year.
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world‑class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
The Role
In this role you will work across the EE/BT consumer account, focusing on EE’s brand activity across a variety of products including Mobile, Broadband, TV and Gaming, as well as Masterbrand. We’re looking for a highly experienced, smart planner who loves both new ideas and the craft. EE/BT is one of the biggest advertisers in the UK, so our benchmark is not work that’s merely good enough – it has to be great.
Position Summary
The Business Director will oversee media campaigns with support from more junior planners and assist the Client Lead in ensuring our work is delivered to the highest quality. They will be responsible for elevating our agency’s strategic planning function through a robust, data‑first approach. This role is key to integrating advanced analytical capabilities with creative strategic development, ensuring our recommendations are always evidence‑based and ahead of the curve.
Skills And Experience
- Maintain fantastic relationships with key clients in media and marketing teams.
- Ensure the delivery of high‑quality response presentations, actionable weekly reporting, insightful post‑campaign analyses and clear briefs to Activation.
- Deliver clear and compelling rationale to support media investment recommendations and to evidence campaign performance versus expected outcomes.
- Spearhead the integration of data analytics and insights into the core of our strategic planning processes.
- Accelerate AI adoption and transformation across the team.
- Take a lead role in developing and presenting best‑in‑class Strategic Response to Briefs (RTBs).
- Support ADs in delivering Media Detail RTBs and in briefing Activation teams.
- Oversee and quality assure all deliverables produced by junior team members.
- Work with Activation and Analytics in the delivery and measurement of plans.
- Take responsibility for the performance of assigned media budgets against intended outcomes.
Management Responsibility
- Motivate a team, leading by example while coaching juniors.
- Provide timely and actionable feedback to aid in team development and improvement.
- Monitor and support satisfaction across the team.
- Foster strong working relationships across the team to facilitate flawless execution of plans.
Required Education And Experience
- Demonstrable experience in a pure planning role.
- Data literate with demonstrable expertise in understanding, interpreting, and applying various data sources.
- Strong experience and interest in dedicated planning tools.
- Proven experience in media at Senior Manager level.
Life At WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to be extraordinary, investing in our employees to inspire transformational creativity. We create an open environment built on trust and respect, where everyone feels they belong and has opportunities to progress.
Business Director, Planning employer: WPP Media Limited
WPP Media is an exceptional employer that champions creativity and growth, offering a dynamic work environment where employees can thrive. With a strong focus on employee development, comprehensive benefits, and a culture of inclusivity, WPP Media empowers its team to leverage cutting-edge data and technology in their roles. Located in the heart of the UK, this role as Business Director, Planning provides the opportunity to work with some of the nation's biggest brands while fostering meaningful connections and collaboration within a supportive team.
StudySmarter Expert Advice🤫
We think this is how you could land Business Director, Planning
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media Limited are looking for.
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✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Media Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Business Director, Planning
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
