Role Summary and Impact
The Media Activation Manager is responsible for owning the day‑to‑day execution of all elements of paid social activity, employing strong platform knowledge and supplier relationships to deliver flawless testing and media plans, optimisation, and analysis. The role involves managing juniors, overseeing their work and development, and working closely with the account lead and social team to deliver world‑class paid social programmes that exceed client expectations.
Responsibilities
- Effectively manage your and your team’s designated paid social accounts; ensuring ongoing and timely optimisation is delivered and proactively looks for tactical and strategic optimisation opportunities.
- Take responsibility for delivering wider client or team deliverables such as performance commentary, weekly reporting, and innovation and guide junior team members.
- Ensure adherence to all channel best practices for clients within paid social, and contribute to the development of paid social best practice.
- Take ownership of client testing plans to organise both tactical and mid‑term campaign actions, manage the planning, execution, and evaluation of tests with methodical accuracy.
- Develop strong relationships with clients and key suppliers, leading team communications and providing insight when needed.
- Manage forecasting and launch new campaigns and initiatives.
- Keep abreast of large‑scale developments across display, programmatic and paid search channels to maintain practitioner‑level knowledge and support junior team members in these channels.
- Take responsibility for the data integrity and compliance of the account, including troubleshooting data issues across functions.
Skills and Experience
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
- Strong written and verbal communication skills across all platforms.
- Expert organisational skills and great attention to detail.
- Concrete knowledge of all areas of digital marketing and media.
- Ability to implement and adhere to deadlines and project‑manage multiple campaigns.
- Excellent client relationship and management skills.
- Proven problem‑solving skills and ability to think outside the box for creative solutions.
- Ability to lead and motivate team members positively.
- Detail oriented and responsive, deadline‑driven with strong quantitative reasoning skills.
- Motivational Manager leading by example while encouraging and coaching juniors.
- Provide timely and actionable feedback to aid team development.
- Monitor and maintain client satisfaction, identifying ways to increase satisfaction.
- Foster effective working relationships across client teams to facilitate flawless execution.
- Strong and effective communication across all levels.
- Establish and maintain relationships both internally and externally.
- Escalate issues to Client Director and Media Activation Director when appropriate.
- Recognise and acknowledge jobs well done.
- Proven experience at Account Manager level in a Digital Media or Advertising role.
- Experience planning and running large‑scale paid social campaigns on Facebook, Twitter, LinkedIn, and Pinterest across multiple markets.
- Experience with paid social bid‑management platforms (e.g., 4C).
- Proven Project Management, Leadership and People Management Experience.
- Experience with Google Analytics (plus certification) desirable.
- Experience with programmatically‑bought paid social activity desirable.
- Some experience with paid search, programmatic display, and reservation‑based buying desirable.
Benefits
WPP Media employees benefit from competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. Employees also have access to global WPP Media and WPP networks to pursue passions, grow networks, and learn at the cutting edge of marketing and advertising. The company hosts frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.
Location and Work Arrangement
This is a UK based role and requires individuals to have the right to work in this location. The role adopts a hybrid approach with teams in the office around four days a week. Accommodations or flexibility can be discussed during the interview process.
Equal Opportunity Employer
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
