At a Glance
- Tasks: Lead programmatic media strategies and optimise campaigns across multiple EMEA markets.
- Company: Join a dynamic team at WPP Media, a leader in digital marketing.
- Benefits: Enjoy competitive medical plans, generous time off, and mental health awareness days.
- Other info: Embrace a hybrid work culture with opportunities for growth and mentorship.
- Why this job: Make an impact in the fast-paced world of programmatic advertising and digital innovation.
- Qualifications: Experience in digital media and managing large-scale programmatic accounts is essential.
The predicted salary is between 60000 - 80000 £ per year.
Programmatic involves planning and flawlessly executing programmatically bought media plans across display, video, mobile and emerging biddable & programmatic platforms, deploying platform knowledge & audience data, and developing technology to facilitate 1:1 communication with audiences. You will be the programmatic media lead, providing strategic insight and consultancy to local markets, overseeing campaign executions managed centrally across multiple EMEA markets.
Responsibilities
- Effectively oversee your team’s programmatic accounts; ensure ongoing and timely optimisation and proactively seek tactical and strategic opportunities.
- Take full responsibility for all wider client or team programmatic deliverables, including financial and commercial aspects, and lead reviews of client or team deliverables.
- Work closely with the Social / Cross‑Channel Activation Director to deliver integrated channel strategy across central campaign activations, and support programmatic‑involved transformation projects across AdTech.
- Consult and engage with local territories to drive digital maturity across Display & Programmatic.
- Act as a mentor to team members, encouraging development and career planning.
- Collaborate with Reservation Media, Investment teams and GroupM local partner agencies to research, onboard and develop best practice for emerging programmatic platforms.
Skills And Experience
- Experience in a digital media agency or equivalent, managing teams and collaborating with Account Directors / Heads‑of‑Programmatic and marketing directors/managers on the client side.
- Experience with planning and running large‑scale programmatic accounts, preferably via DV360 (formerly DBM) but also Amazon, Trade Desk, AppNexus, Avocet.
- Advanced experience with YouTube (via Google Ads) is required.
- Proficiency in running campaigns across multiple countries / languages.
- Advanced knowledge of in‑market programmatic challenges for key EMEA, LATAM & APAC markets – UK, DE, AU, MX, etc. – and the ability to devise solutions and develop our programmatic practice in challenging environments.
- Experience delivering integrated digital campaigns for large clients – Search, Display, Social, etc.
Desired
- Extensive knowledge of Campaign Manager and the Google tech stack.
- Google Ads certification (including video).
- Experience with Doubleclick Search and certification.
- Experience with Google Analytics and certification.
- Proficiency with programmatic tools and solutions that streamline workflows.
Benefits
- Competitive medical, group retirement plans, vision and dental insurance, significant paid time off, partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We uphold a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. This is a UK‑based role and requires the right to work in this location. Please read our Privacy Notice for more information on how we process the information you provide.
Account Director, Programmatic employer: WPP Media Limited
At WPP Media, we pride ourselves on being an exceptional employer that champions creativity and innovation in the programmatic space. Our collaborative work culture fosters personal and professional growth, offering extensive development opportunities while ensuring a healthy work-life balance with competitive benefits, including generous paid time off and mental health awareness days. Join us in our UK-based office, where you will lead transformative projects across EMEA markets and be part of a diverse team committed to excellence and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director, Programmatic
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Media Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Media Limited are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Account Director, Programmatic
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Media Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Media Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Media Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Media Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Media Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Media Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
