PR Account Executive - Technology in London

PR Account Executive - Technology in London

London Full-Time 63000 - 77000 £ / year (est.) Hybrid
Wpp Group

At a Glance

  • Tasks: Support media relations, develop press materials, and manage client relationships for top tech brands.
  • Company: Join Burson, a global leader in communications and innovation.
  • Benefits: Professional development, mentorship, inclusive culture, and hybrid work environment.
  • Other info: Collaborative team atmosphere with opportunities for growth and creativity.
  • Why this job: Gain hands-on experience with leading technology brands and enhance your skills in a dynamic setting.
  • Qualifications: Passion for technology, media experience, and strong organisational skills.

The predicted salary is between 63000 - 77000 £ per year.

Who we are: Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role: This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first-hand experience working on high-profile international brands. The experience of the 20+ team enables us to deliver integrated communications, from corporate, B2B and consumer communications, to digital & social, influencers, analyst relations, content marketing and public affairs. We understand technology ecosystems, consumer and business audiences, and the power of the influencer. Having a passion for technology is essential for this role as you will be working with several of the world's leading technology brands.

What you'll do:

  • Supporting on day-to-day media liaison, developing solid media relationships and managing media requests and product reviews
  • Developing press materials, from press releases and blogs to Q&As and briefing documents, with a high level of attention to detail
  • Handling junior client relationships, developing a strong rapport with your day-to-day contact
  • Overseeing the creation of coverage and activity reports for clients
  • Managing press briefings, product launches, conferences and similar events for clients
  • Attending and contributing ideas in internal brainstorms, contributing to generating creative ideas in response to client briefs
  • Monitoring and keeping abreast of relevant industry news to build an understanding of industry trends, competitive landscape and how they impact clients

Experience that contributes to success:

  • A positive and proactive attitude to seeking out opportunities to add value to clients and teams
  • A fan of technology that enhances human progress, with an understanding of the consumer technology market
  • Experience in the technology and/or telecoms sectors - ideally both, but technology experience is a must
  • A media hound and storyteller who loves to craft compelling pitches and knows how to sell them to business, trade and national media
  • A global outlook, with the ability to transfer skills across both UK and global client work
  • Organisational skills and the ability to tightly manage relationships with international Burson offices
  • Attention to detail and an appreciation of time management

You belong at Burson: Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent.

We invest in our people because we believe their success is our success. At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

PR Account Executive - Technology in London employer: Wpp Group

VML, as part of WPP, offers a dynamic work environment that fosters creativity and innovation, making it an excellent employer for those passionate about social insights and analytics. With a strong emphasis on collaboration and professional growth, employees are encouraged to develop their skills through ongoing training and mentorship, while enjoying the benefits of working in a vibrant location that promotes a healthy work-life balance. Join us to be part of a forward-thinking team that values your contributions and supports your career aspirations.

Wpp Group

Contact Details:

Wpp Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land PR Account Executive - Technology in London

✨Get Involved in PR Events

Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Wpp Group. Plus, it’s a fantastic way to learn about trends and make lasting connections.

✨Showcase Your PR Skills

Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Wpp Group, can catch their eye—especially if your insights resonate!

✨Leverage Your Network

Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!

✨Tailor Your Approach

When applying for a full-time PR role, make sure to research Wpp Group inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!

We think you need these skills to ace PR Account Executive - Technology in London

Media Relations
Account Management
Press Material Development
Attention to Detail
Client Relationship Management
Event Management
Creative Idea Generation

Some tips for your application 🫡

Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!

Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.

Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Wpp Group. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.

Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Wpp Group.

How to prepare for a job interview at Wpp Group

✨Master the Art of Storytelling

In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.

✨Know Your PR Tools Inside Out

Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.

✨Stay Current with Industry Trends

We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.

✨Showcase Our Versatility

As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.