Director, Enablement (Commerce)

Why we're hiring

WPP's Data & Technology Solutions is our unified global data products and technology team.

We work with our agencies and clients to build data-driven solutions and technology products to power marketing transformation.

WPP Open is our AI platform for marketing; it connects marketing professionals, data, tools, and AI in a single place.

We're over 2,000 strong, across 20 markets.

As Director, Global Enablement – Commerce, you will be the trusted partner for global and regional commerce leaders and champion networks.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

That's why we've adopted a hybrid approach, with teams in the office around four days a week.

• What you'll be doing
• Strategic Product Enablement & Leadership
• Manage or mentor and guide more junior team members and stakeholders on expert product use.
• Set or contribute to OKRs for your team.
• Build strong relationships with senior stakeholders and navigate the organization, ensuring you're able to influence outcomes with little or no support.
• Independently develop a deep, practical understanding of app capabilities, their features, benefits, and strategic place within agency and client business.
• Provide significant input to product roadmaps, influencing product evolution based on client needs, data-driven feedback, and market dynamics to drive full value realization.
• Design, lead, and implement comprehensive enablement programs tailored for various partner and customer groups aimed at delivering consistent and effective product adoption.
• Scaled Content & Knowledge
• Translate product features and releases into best-in-class, user-centric enablement materials.
• Create and scale knowledge base articles, guides, and playbooks.
• Inform the design and development of scalable training materials and resources.
• Gather input from the enablement and champion community to continuously audit and improve materials.
• Help to establish consistent messaging and documentation across the enablement ecosystem.
• Community & Knowledge Distribution
• Strengthen the readiness of Regional/Client Enablement and Champion networks.
• Maintain accessible, well-structured knowledge hubs.
• Lead delivery for global community forums and knowledge-sharing sessions.
• Champion platform and capability education, delivering training for internal communities.
• Feedback & Continuous Improvement
• Gather structured feedback from partners, champions, and users.
• Channel insights through defined mechanisms to Platform/Capability leadership.
• Identify gaps in enablement coverage and content.
• Proactively gather and analyze complex user feedback and be the voice of the user/client; channel insights back to Platform/Capability development, influencing improvements and adoption.
• What you'll need
• 6+ years of experience in platform/product enablement, client success, product marketing, or a similar role, demonstrating a strong track record of autonomously driving product adoption and value.
• 6+ years of experience in advertising or a related field, with a solid understanding of complex agency operating structures, competitive technology, and Media, Production, and Creative capabilities.
• Strong comprehension of how commerce data & technology is used by agencies and advertisers to bolster their clients' business operations and strategies.

First-hand experience with third-party commerce products and platforms is preferred.

• Familiarity with streamlining workflows through technology, ideally AI-powered automation.
• Strong analytical skills to track adoption, engagement, and utilization metrics.
• Proven ability to contribute to and implement comprehensive enablement strategies and lead the creation of impactful supporting materials.
• Strong communication, stakeholder management, and interpersonal abilities, with a focus on building trust, fostering collaboration, and building strong relationships across highly matrixed, multi-geographical teams.
• A demonstrated ability to lead multiple projects simultaneously.
• Experience in delivering training sessions and acting as a subject-matter expert.
• Excellent storytelling and presentation skills for delivering impactful product demos and training sessions.
• Demonstrate resourcefulness and practical thinking in demanding, fast-paced environments.
• A strong and flexible work ethic; able to thrive under pressure, juggle multiple responsibilities, and consistently deliver high-quality results.

Who you are

• You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views.

We are open-minded: to new ideas, new partnerships, new ways of working.

• You're optimistic: We believe in the power of creativity, technology, and talent to create brighter futures for our people, our clients, and our communities.

We approach all that we do with conviction: to try the new and to seek the unexpected.

• You're extraordinary: we are stronger together: through collaboration, we achieve the amazing.

We are creative leaders and pioneers of our industry; we provide extraordinary every day.

• What we'll give you
• Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
• Scale and opportunity – We offer the opportunity to create, influence, and complete projects at a scale that is unparalleled in the industry.
• Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?
• Equal Opportunity

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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