Analytics Director – Social Insights Leader

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. Our global family now encompasses over 26,000 employees across 150+ offices in 55-plus markets, each contributing to a culture that values connection, belonging, and the power of differences.

We're looking for an experienced Senior Social Insights Manager to help turn social data into clear, actionable insight. You'll be naturally curious and analytical, with a strong understanding of audience behaviour, cultural trends and the evolving social landscape. Comfortable working with complex data sets, you'll be able to uncover meaningful insights and translate findings into clear recommendations that inform strategy and decision-making.

What you'll be doing:

• Collating and processing high volumes of social-first performance data
• Monitoring and reporting on performance, both from a campaign perspective and for always-on activity
• Distilling clear actions and insight through the data making recommendations and presenting findings in a clear, client-facing manner
• Crafting clear performance analysis and narratives in reporting
• Closely working alongside a team of strategists to develop data-driven work for both current clients and new business prospects
• Creating social dashboards to help aid and manage reporting across the agency
• Develop an agency proposition on reporting and 'which metrics matter'

What you'll need:

• Long-term expertise in social listening & digital analytics, with proven ability to impact social strategy
• Strong knowledge of social media vendors ranging from listening, trend spotting and audience research
• Great expertise with social media measurement tools and platforms
• Exceptional organizational and time management skills
• Strong attention to detail and the ability to build productive relationships with key partners
• Digital curiosity and passion to learn new, rapidly evolving platforms and stay abreast of trends
• Demonstrate critical thinking skills to think, plan and execute resourcefully across multiple tasks
• Team-player; ability to work with all business divisions in a proactive manner while driving results
• Adapts easily to changing situations and demonstrates flexibility in juggling priorities
• Demonstrates strong ability to understand and adapt to significant shifts impacting social media

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives reflect our dedication to giving back and making a positive impact in our communities and beyond.