At a Glance
- Tasks: Execute and support personalisation initiatives to enhance customer experience.
- Company: Join a dynamic team focused on impactful personalisation strategies.
- Benefits: Career development, competitive salary, and exciting perks await you.
- Other info: Embrace a culture of empathy, innovation, and courage.
- Why this job: Make a real difference with top brands while growing your skills.
- Qualifications: Strong technical skills and a data-driven mindset are essential.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for an organized and detail-oriented Personalisation Manager to join us on a short term contract from August onwards. We are also open to a permanent addition but you will need to start in August. You will execute and support our client's personalisation initiatives. This role focuses on the precise implementation of defined customer experience strategies, ensuring personalisation campaigns are configured correctly, deployed effectively, and deliver reliable insights. You will execute within and contribute to our established personalisation framework, working closely with the Personalisation Lead. Your primary focus will be on the flawless execution of initiatives to drive measurable business value through a data-driven approach.
What you’ll be doing:
- Execute day-to-day operations and tactical tasks for the global personalisation roadmap.
- Support the Personalisation Lead in identifying and executing high-impact personalisation opportunities.
- Contribute to managing project timelines, dependencies, and resources for personalisation initiatives, ensuring on-schedule delivery.
- Assist in tracking the Return on Investment (ROI) of personalisation efforts.
- Prepare performance reports on personalisation outcomes and insights for stakeholders.
- Collaborate with client stakeholders, ensuring clear communication on planning, execution, and results.
- Apply Personalisation-Led Growth (PLG) principles in daily execution.
- Contribute to the continuous refinement of the PLG framework and best practices.
- Collaborate with cross-functional teams to design, configure, execute, and analyze personalisation initiatives.
- Support the operational infrastructure for continuous personalisation delivery.
- Translate data insights from personalisation initiatives into clear findings for the Personalisation Lead.
Technical Delivery & Platform Execution:
- Execute the technical configuration and launch of personalisation programs using knowledge of the underlying technology stack.
- Implement and configure integrated solutions, understanding the capabilities of personalisation platforms, analytics suites, and CDPs.
What we're looking for:
We are seeking someone with a strong blend of technical skills, execution focus, and effective communication.
Technical Skills:
- Proficiency with Personalisation Technologies: Solid understanding and practical experience with core customer experience technologies, including:
- Personalisation Platforms: (e.g., Adobe Target, Optimizely, Braze) for content delivery and targeting.
- Analytics Suites: (e.g., Google Analytics 4, Adobe Analytics, Amplitude) for segmentation and performance measurement.
- Content Management Systems (CMSs): (e.g., Adobe Experience Manager, Sitecore) for dynamic content.
- Customer Data Platforms (CDPs): (e.g., Segment, Tealium) for audience segmentation and activation.
- Familiarity with data infrastructure concepts, including data pipelines and quality, as they relate to personalisation.
Execution & Project Support:
- Strong Execution Focus: Proven ability to meticulously configure, launch, and monitor personalisation initiatives, ensuring timely and accurate delivery.
- Familiarity with project management methodologies (e.g., agile, waterfall) and contributing to resource and dependency tracking.
- Ability to follow and contribute to the optimization of established processes and frameworks for personalisation setup and delivery.
Data & Business Understanding:
- Data-Driven Approach: Strong analytical skills with the ability to interpret personalisation performance data, measure impact, and contribute to recommendations.
- Understands how personalisation initiatives contribute to business value and ROI.
- Capable of preparing clear performance reports and communicating results effectively.
- Collaborative Partner: Ability to build effective working relationships with client stakeholders and internal cross-functional teams (product, engineering, marketing, data science) to ensure smooth execution and alignment.
- Clear and concise communication skills for discussing personalisation plans, progress, and results.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Personalisation Manager (CRO) employer: WPP Enterprise Solutions
Join us as an Experimentation Manager and be part of a dynamic team that values your growth and contributions. Our culture is built on empathy, innovation, and courage, ensuring you have the support and resources to excel in your role while working with exciting global brands. With a comprehensive benefits package and a commitment to your career development, we provide a rewarding environment where you can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Personalisation Manager (CRO)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Enterprise Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Enterprise Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Enterprise Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Enterprise Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Personalisation Manager (CRO)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Enterprise Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Enterprise Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Enterprise Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Enterprise Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Enterprise Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Enterprise Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
