At a Glance
- Tasks: Drive site optimisation and execute performance-enhancing updates for global clients.
- Company: Dynamic company focused on innovation and collaboration.
- Benefits: Great benefits, career development, and a vibrant work culture.
- Other info: Join a culture that values heart, brains, and courage.
- Why this job: Make an immediate impact with exciting brands and cutting-edge technology.
- Qualifications: Experience in site optimisation, A/B testing, and analytics tools.
The predicted salary is between 45000 - 55000 £ per year.
We are looking for an Optimisation Manager to join us on a permanent or short term contract basis. Reporting directly to the Optimisation Lead, you will be the driving force behind the day-to-day execution of our Rapid Iteration & Optimisation (RIO) framework. You will sit at the intersection of data, technology, and execution—translating tactical roadmaps into live, performance-enhancing site updates. Working hand-in-hand with the Paid Media, CX, and Development teams, you will turn real-time trading insights into immediate, measurable business growth for our global clients.
What You’ll Be Doing
- Execution of Site Optimisation & RIO Roadmap
- Daily Campaign Management: Own the hands-on execution and QA of the weekly site optimisation roadmap, ensuring rapid deployment and zero-defect delivery of experiments and content updates.
- A/B Testing & Personalisation: Build, launch, and monitor A/B tests, multivariate tests, and personalisation campaigns designed to immediately boost real-time trading performance and conversion rates (CRO).
- Cross-Functional Coordination: Collaborate daily with copywriters, designers, developers, and the Paid Media team to coordinate asset production and ensure rapid execution of updates.
- Performance Analysis & Reporting
- Real-Time Monitoring: Keep a finger on the pulse of live campaign performance, monitoring real-time analytics suites to identify sudden performance drops, bugs, or immediate conversion opportunities.
- Insights Translation: Synthesize complex data from test results into actionable recommendations. Help the Optimisation Lead compile weekly performance reports demonstrating trading uplift and ROI.
- Audience Segmentation: Utilise Customer Data Platforms (CDPs) and web analytics tools to build, manage, and optimize dynamic audience segments for targeted messaging.
- Technology & Platform Operations
- Platform Operations: Act as the super-user and administrator for our stack of site optimization, analytics, and content management platforms.
- Data Quality & Tagging: Ensure tracking codes, analytics tags, and event-tracking parameters are correctly implemented on all optimized pages to safeguard data integrity.
What We Want From You
We are looking for an execution-focused digital specialist who is highly organized, agile, and obsessed with conversion rate optimization (CRO) and real-time performance.
- Technical Skills & Experience
- Site Optimisation Platforms: Proven hands-on experience using optimization and A/B testing software (e.g., Optimizely, VWO, Adobe Target, Siteimprove, or similar meta-optimisation tools).
- Analytics Suites: Proficient in setting up custom reports, segments, and event tracking in web analytics suites (e.g., Google Analytics 4, Adobe Analytics, Amplitude).
- Content Management Systems (CMS): Experience editing, publishing, and running personalization initiatives within enterprise CMS platforms (e.g., Adobe Experience Manager, Sitecore, or Shopify).
- Customer Data Platforms (CDPs): Familiarity with how CDPs (e.g., Segment, Tealium) ingest and activate audience data for real-time personalization is highly desirable.
- Execution & Mindset
- High Velocity: A "rapid delivery" mindset. You thrive in fast-paced environments and love seeing your work go live to drive immediate commercial impact.
- Agile Competency: Comfort working in agile sprint cycles, managing weekly backlogs, and juggling multiple fast-turnaround tasks simultaneously.
- Analytical Thinking: Naturally curious and highly analytical. You don't just look at data; you look for the "why" behind user behavior.
- Collaborative Communicator: Excellent interpersonal skills with the ability to bridge the gap between creative, technical, and commercial stakeholders.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only:
We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage. We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish. We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges. And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
Optimisation Manager employer: WPP Enterprise Solutions
Join us as an Experimentation Manager and be part of a dynamic team that values your growth and contributions. Our culture is built on empathy, innovation, and courage, ensuring you have the support and resources to excel in your role while working with exciting global brands. With a comprehensive benefits package and a commitment to your career development, we provide a rewarding environment where you can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Enterprise Solutions and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Enterprise Solutions are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Enterprise Solutions on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Enterprise Solutions. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Optimisation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Enterprise Solutions. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Enterprise Solutions:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Enterprise Solutions’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Enterprise Solutions
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Enterprise Solutions will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Enterprise Solutions, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
