At a Glance
- Tasks: Lead content strategy and shape customer experiences across digital platforms.
- Company: Join WPP Enterprise Solutions' innovative Experience Team in London.
- Benefits: Contract role with opportunities for career development and skill growth.
- Other info: Dynamic environment focused on creativity, inclusivity, and personal growth.
- Why this job: Make a real impact on global brands while working with diverse experts.
- Qualifications: Proven experience in enterprise content strategy and collaboration with multidisciplinary teams.
The predicted salary is between 63000 - 77000 £ per year.
Lead Content Strategist needed on a contract basis to join our WPP Enterprise Solutions' Experience Team alongside experts in UX, UI, Service Design, CX Research, and CX Consultancy in London.
We have an exciting opportunity for an experienced Lead Content Strategist to join the team. Working as part of WPP Enterprise Solutions' Experience Team, you will play a key role in shaping the future content ecosystem and customer experience across client digital platforms.
This role requires a highly strategic content thinker with strong experience across enterprise content strategy, structured content, composable content ecosystems, and scalable content operations. You will help define how content is planned, structured, governed, and delivered across a modern digital experience architecture.
A key focus of the role will be delivering strategic foundations including Content Strategy, Tone of Voice Guidance, Content Modelling, and Composable-ready Content & Design Principles that support scalable, customer-centred digital experiences across multiple touchpoints and channels.
You will work closely with UX, UI, Service Design, Product, SEO, Development, Architecture, and client stakeholder teams to ensure content supports customer journeys, operational scalability, and future platform flexibility within a composable ecosystem approach.
Please bear in mind that this is a contractual position.
What you'll be doing:
- Define and champion a clear enterprise content strategy aligned to customer needs, business objectives, and our client's wider digital experience vision.
- Lead the development of scalable content frameworks, governance models, workflows, and operational approaches across the digital ecosystem.
- Develop comprehensive Tone of Voice Guidelines that support consistency across brands, products, services, and customer touchpoints.
- Conduct content audits, gap analyses, competitor reviews, and ecosystem assessments to identify strategic opportunities and priorities.
- Collaborate with UX, Service Design, and Product teams to ensure content strategy is fully integrated into wider customer journey and experience design initiatives.
- Support the definition of scalable and future-ready content operations approaches within a composable architecture environment.
- Lead the definition of content models and structured content approaches that support composable CMS and multi-channel delivery ecosystems.
- Help establish composable-ready content and design principles to support flexibility, scalability, reuse, governance, and omnichannel delivery.
- Collaborate with technical and architecture teams to align content structures with platform capabilities and implementation approaches.
- Define reusable content patterns, taxonomy approaches, metadata considerations, and modular content structures.
- Support the alignment of content strategy with design systems, component thinking, and scalable digital experience frameworks.
- Ensure content approaches support accessibility, localisation, SEO, personalisation, and future platform evolution.
- Act as a strategic content lead across multidisciplinary teams including UX, UI, Service Design, Product, SEO, Analytics, Development, and client stakeholders.
- Facilitate workshops, working sessions, and stakeholder alignment activities around content strategy, governance, and customer experience.
- Translate complex business, operational, and technical requirements into actionable content recommendations and frameworks.
- Present strategic thinking, recommendations, and rationale clearly and confidently to both delivery teams and senior stakeholders.
- Help establish content best practices, governance standards, and scalable ways of working across the programme.
What we want from you:
- Significant proven experience in Content Strategy within complex enterprise digital environments.
- Strong experience developing enterprise-level content strategies, governance models, and scalable content ecosystems.
- Proven experience with structured content, content modelling, modular content approaches, and composable CMS ecosystems.
- Strong understanding of composable architecture principles and how content supports omnichannel digital experiences.
- Experience defining Tone of Voice Guidelines, content frameworks, taxonomy approaches, and reusable content structures.
- Strong understanding of how content strategy intersects with UX, Service Design, SEO, accessibility, design systems, and digital product delivery.
- Experience collaborating with multidisciplinary teams including UX, UI, Product, SEO, Development, Architecture, and Operational stakeholders.
- Excellent workshop facilitation, stakeholder management, and presentation skills.
- Ability to navigate complexity and translate strategic thinking into practical, scalable recommendations.
- Strong understanding of customer-centred design principles and digital customer journeys.
- Experience working across enterprise web platforms, digital transformation programmes, or large-scale customer ecosystems.
- Automotive, mobility, retail, or other customer experience-led industry experience is advantageous but not essential.
- Strong portfolio or examples of strategic content work across complex digital ecosystems is essential.
What we can offer you:
Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
Lead Content Strategist employer: WPP Enterprise Solutions
Join us as an Experimentation Manager and be part of a dynamic team that values your growth and contributions. Our culture is built on empathy, innovation, and courage, ensuring you have the support and resources to excel in your role while working with exciting global brands. With a comprehensive benefits package and a commitment to your career development, we provide a rewarding environment where you can truly make an impact.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Content Strategist
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Lead Content Strategist
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at WPP Enterprise Solutions from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at WPP Enterprise Solutions specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at WPP Enterprise Solutions
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at WPP Enterprise Solutions, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show WPP Enterprise Solutions you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure WPP Enterprise Solutions that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for WPP Enterprise Solutions, so think on your feet and don't hesitate to showcase your creativity!
