At a Glance
- Tasks: Drive growth by leading high-value business opportunities and crafting compelling pitches.
- Company: Join WPP Production, a global leader in creative content production.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Collaborate with top talent and enjoy a dynamic, creative environment.
- Why this job: Shape the future of marketing with innovative strategies and impactful storytelling.
- Qualifications: 7+ years in new business roles, exceptional writing skills, and strategic thinking.
The predicted salary is between 63000 - 77000 £ per year.
About WPP Production
We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.
About WPP
WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
What does a Senior New Business Manager do at WPP Production?
The role
The Senior New Business Manager plays a critical role in driving growth for WPP Production, leading complex, high-value opportunities end-to-end and shaping how we respond to and win new business. This is a strategic and creative role, responsible for defining the narrative, positioning and overall solution behind each pitch. You will take ownership of how we translate client challenges into clear, differentiated and commercially compelling responses. Working closely with senior stakeholders across WPP Production and the wider WPP network, you will lead the development of integrated proposals - bringing together strategy, operations, creative and production into a single, cohesive story. You will also help shape the strategic approach for each opportunity, ensuring the structure, messaging and positioning reflect WPP Production's proposition and competitive advantage. You will balance creative thinking with commercial understanding - clearly articulating how our operating models work, why they are effective, and the value they deliver for clients. This is an opportunity to work on some of the most exciting and complex opportunities in the industry, with real influence over how we position ourselves and how we win.
Key areas of responsibility
- Lead and own high-value opportunities end-to-end, from initial brief through to submission and presentation
- Define the pitch narrative, positioning and "red thread", ensuring a clear, compelling & cohesive story throughout
- Design and articulate client solutions, including operating models and value propositions, clearly demonstrating how they work and the value they deliver
- Translate complex inputs into clear, structured and persuasive client-facing responses
- Lead the development of high impact written content, including pitch decks, RFI/RFP responses and presentations, owning the narrative across all content
- Present and support client-facing sessions, including credentials presentations and pitch meetings
- Lead and align senior stakeholders around a single, cohesive response
- Build strong relationships with key stakeholders across WPP Production, WPP OpCos and partners, enabling effective collaboration across opportunities
- Ensure all outputs are strategically strong, consistent and clearly differentiated
- Collaborate across WPP agencies on integrated, multi-disciplinary opportunities
- Contribute to and help shape commercial strategy, including pricing narrative and value framing
- Monitor competitor activity and industry trends to ensure WPP Production's positioning remains competitive
- Identify opportunities to improve & drive innovation in how we approach, structure and deliver pitches
- Mentor and support New Business Managers and Executives, raising standards across the team
What good looks like (key requirements)
- 7+ years' experience in a new business or client growth roles within a creative, production or agency environment
- Exceptional writing and storytelling skills, with the ability to shape clear, persuasive narratives from complex inputs
- Strong strategic thinking, able to translate client challenges into structured, compelling solutions and responses
- Proven experience leading complex pitch or proposal processes end-to-end
- Confident communicator, with experience presenting to and influencing senior stakeholders
- Highly organised, with the ability to manage multiple high-value opportunities and large volumes of content simultaneously
Senior New Business Manager employer: WPP Company
WPP Production is an exceptional employer that fosters a dynamic and collaborative work culture, where creativity thrives through a hybrid working model. Employees benefit from opportunities for professional growth, mentorship, and the chance to work on high-impact projects that shape the future of marketing. With a focus on innovation and strategic thinking, WPP Production empowers its team members to make meaningful contributions while enjoying the support of a global network of talented professionals.
StudySmarter Expert Advice🤫
We think this is how you could land Senior New Business Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for WPP Company and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like WPP Company are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with WPP Company on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at WPP Company. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior New Business Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit WPP Company. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of WPP Company:Show us that you’ve done your homework! In your application, briefly mention what you admire about WPP Company’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at WPP Company
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at WPP Company will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At WPP Company, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
